Burt’s Bees Canada: Lipstick

How much lipstick will you eat in your lifetime?

Advertising Agency: zig, Canada
Executive Creative Director: Martin Beauvais
Art Director: Briony Wilson
Writer: Lorraine Tao
Coach: Lynda Torneck
Planner: Doug Potwin
Team Leader: Leslie Hunter
Project Manager: Anne Cayer
Studio: Cathy Lam, William Leung
Retoucher: Jeremy Thompson
Print Production: Jen Dark
Media Director: Laurissa Stebeleski
Builders: Performance Solutions
Photographer: Dave Sloan

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9 comments

morse's picture
morse
15028 pencils

This is very good!

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Pedestrian's picture
Pedestrian
465 pencils

Kind of a weird media placement isn't it? I haven't been to Canada much, but I'd imagine that they don't normally have plates and forks just sitting under glass in the middle of a mall.

Oddly this might have worked better in print.

jamesrothenburg's picture
jamesrothenburg
554 pencils

It's cold in Canada, lot's of people go to the mall in winter.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

To me, this is the only one that works, because it says 100% natural.

Monkey1979's picture
Monkey1979
56 pencils

I like this a lot. What an unusual angle to take to sell something natural.

Not that I wear lipstick much (only weekends), but this is innovative.

satrianee's picture
satrianee
3748 pencils

That idea never makes a woman pay for it. Product is for beauty, and should be presented beautifully.

With so many women at the team, I can't belive the execution.

Migzter13's picture
Migzter13
973 pencils

wow.. striking! Good Copy!

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

rolling.stone's picture
rolling.stone
2740 pencils

OK idea

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~ Quite obviously, I have gathered no moss ! ~

scarfinati's picture
scarfinati
830 pencils

Kind of a fuzzy idea. Why isnt a lipstick on the dish instead of a big box?

Girl in pic has a killer body

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