Burt’s Bees Canada: Bottle

How much of what you put on your baby ends up in your baby?

Advertising Agency: zig, Canada
Executive Creative Director: Martin Beauvais
Art Director: Briony Wilson
Writer: Lorraine Tao
Coach: Lynda Torneck
Planner: Doug Potwin
Team Leader: Leslie Hunter
Project Manager: Anne Cayer
Studio: Cathy Lam, William Leung
Retoucher: Jeremy Thompson
Print Production: Jen Dark
Media Director: Laurissa Stebeleski
Builders: Performance Solutions
Photographer: Dave Sloan

5 comments

silvi's picture
silvi
4172 pencils

Good idea. Eye catching. But a little confusing copy, i guess.

Monkey1979's picture
Monkey1979
56 pencils

what's in the remaining 1%?

satrianee's picture
satrianee
3748 pencils

good point. if you emphasis on the naturality you can't say 99%... unfortunate copy writing.

Migzter13's picture
Migzter13
973 pencils

I like the lotion-torso more

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

willy wonka's picture
willy wonka
137 pencils

nice

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