Burt’s Bees Canada: Lipstick
How much lipstick will you eat in your lifetime?
Advertising Agency: zig, Canada
Executive Creative Director: Martin Beauvais
Art Director: Briony Wilson
Writer: Lorraine Tao
Coach: Lynda Torneck
Planner: Doug Potwin
Team Leader: Leslie Hunter
Project Manager: Anne Cayer
Studio: Cathy Lam, William Leung
Retoucher: Jeremy Thompson
Print Production: Jen Dark
Media Director: Laurissa Stebeleski
Builders: Performance Solutions
Photographer: Dave Sloan
9 Comments
This is very good!
What hath God wrought
Kind of a weird media placement isn't it? I haven't been to Canada much, but I'd imagine that they don't normally have plates and forks just sitting under glass in the middle of a mall.
Oddly this might have worked better in print.
It's cold in Canada, lot's of people go to the mall in winter.
To me, this is the only one that works, because it says 100% natural.
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I like this a lot. What an unusual angle to take to sell something natural.
Not that I wear lipstick much (only weekends), but this is innovative.
That idea never makes a woman pay for it. Product is for beauty, and should be presented beautifully.
With so many women at the team, I can't belive the execution.
wow.. striking! Good Copy!
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
OK idea
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~ Quite obviously, I have gathered no moss ! ~
Kind of a fuzzy idea. Why isnt a lipstick on the dish instead of a big box?
Girl in pic has a killer body