Burt’s Bees Canada: Bottle
How much of what you put on your baby ends up in your baby?
Advertising Agency: zig, Canada
Executive Creative Director: Martin Beauvais
Art Director: Briony Wilson
Writer: Lorraine Tao
Coach: Lynda Torneck
Planner: Doug Potwin
Team Leader: Leslie Hunter
Project Manager: Anne Cayer
Studio: Cathy Lam, William Leung
Retoucher: Jeremy Thompson
Print Production: Jen Dark
Media Director: Laurissa Stebeleski
Builders: Performance Solutions
Photographer: Dave Sloan
6 Comments
Good idea. Eye catching. But a little confusing copy, i guess.
what's in the remaining 1%?
good point. if you emphasis on the naturality you can't say 99%... unfortunate copy writing.
I like the lotion-torso more
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
nice
I kind of want them to steal the Captal One tag line and change it to "What's in YOUR baby?"
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