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Bursting Earth

Published/Aired: 
January 2007
Description: 

Members of the BUND put globe-ballons on exhaust-pipes of cars in Berlin. The exhaust gas inflates the ballons. And after the message becomes readable, there is a big bang.

The world can't take anymore CO2.

Advertising Agency: Butter.Berlin, Berlin, Germany
Creative Director: Timm Holm, Michael Preuss
Art director: Björn von Buchholtz
Copywriter: Hermann Weiss
Photographer: Paul Seitz

Comments (74)

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Highest Rated

Guest's picture
Guest

been done by the WWF in a better better way with a greater ballon and a moving car. BTW fock you all over me stupids

addyhoch10's picture
addyhoch10
Activity Score 2592

nice idea. but who's supposed to see / read it?

Radoslav Minchev's picture
Radoslav Minchev
Activity Score 288

WE :))

--
not freedom like a shopping card

--
It's my job to keep punk rock elite

bknowlden's picture
bknowlden
Activity Score 3647

Would it even last long enough for the "culprit" to runaway?
--
brandon

www.the12poundpackage.com

addyhoch10's picture
addyhoch10
Activity Score 2592

i'm sure it would. i assume they put it on parked cars only

i know some guys who would definitely not lough about this anyway

drizae's picture
drizae
Activity Score 503

Ummmm. It seems pointless unless your target market is literate ants.

Fail Harder.

MikeTV's picture
MikeTV
Activity Score 86

Isn't there laws against placing things on peoples cars? but cool.

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

It might have a few issues in terms of practicality but a very cool idea.

adisrael's picture
adisrael
Activity Score 16

not anderstand how someone can see that on the rode.

kc_brock's picture
kc_brock
Activity Score 703

when people hear a "big bang" come from their car it will probably scare the crap out of them.
there might be some ticked off people.

that being said, it's still a very cool new media idea.

rd

dauntless's picture
dauntless
Activity Score 60

cool idea...aint gonna work since no one's going to have the chance to read it.
so since it fails to acheive it's objective... has to be a bad idea :)

Vibe's picture
Vibe
Activity Score 230

Logically speaking, the preasure in the balloon gonna cause it to slip off before it got the chance to blow..For viewing, I think it might work if the balloon is big, atleast it gives more time for the balloon to expand and also create curiosity among other driver.. I wonder what if the car is turbo charge... lol

thinkFRESHdesign's picture
thinkFRESHdesign
Activity Score 242

Agreed. This is a total gimmick. What client would pay money for this sort of campaign? Must have been a freebie - or an attempt to garner an award or two, haha.

original doodles + creative sweat = thinkingfresh.ca

Vibe's picture
Vibe
Activity Score 230

Soon or later it will be known as "Car Fart"... kooolllll

pixelbomb1's picture
pixelbomb1
Activity Score 2555

it's sooner or later. again kool is a cigarette

Sincerely,
Arnold Santillan
714-206-2459

Claus Thaler's picture
Claus Thaler
Activity Score 32

Pardon me? This people are pretending to work for nature by spreading melted plastic balloons on the streets? And who will read this? Looks like a waste of time to me.

atulspande's picture
atulspande
Activity Score 180

nice ad. u mad me remember the ad in which a poster of human face n the mouth portion is cutted out
n hange to the smoing pipe of a truck. It was about pollution awareness i think. good one.

tiny_wordz's picture
tiny_wordz
Activity Score 325

what if itz just plain old air thatz comin out of the exhaust? not practical 2 me!

pindaro's picture
pindaro
Activity Score 524

this could work if it was done for TV but a car exhaust is not a very noticeable place.... and the type is too small, you just have to be too close to read it.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Imagine a little old lady getting into her car after going to the grocery store to pick up baking supplies hearing a big bang from her car.

This would be good if the balloon didn't actually burst until it was huge and read by people. Maybe they could put a little hole in it somewhere to prevent it from bursting, just let it get bigger and bigger.

On second thought. Scrap this. It's bad for the environment to have the garbage from the plastic balloon on the roads.

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

Really cool idea, aside from legability. Can the world take any more junk plastic/rubber?

the_ashlands's picture
the_ashlands
Activity Score 1394

tailpipes get awfully hot...even for parked cars. theyd probably have to skip all the cars that had just pulled and only balloon the cars that have been sittin for a while as to not melt the balloon...not a huge issue but another flaw in the design to add to the issues addressed above.

advertisingenius's picture
advertisingenius
Activity Score 60

Looks like Butter.Berlin should be hiring soon.

Edwin

aj's picture
aj
Activity Score 168

LONG LIVE SCAMS!

theassailante's picture
theassailante
Activity Score 234

who the hell will bend down to read that shit?
dumb ad..

kbstefan's picture
kbstefan
Activity Score 8

WOW!
TO: THE EARTH
FROM: HUMAN BEANS
think!

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

Human beans? They sound delicious.

adabortion's picture
adabortion
Activity Score 615

What a crap gimmick!!!

B128's picture
B128
Activity Score 392

Doesn't work for me. It's a tough angle and low for clear reading + with the parking situation now on busy street, I'd wonder where someone will be standing to be able to read this. I'd definitely not want to be standing behind a reversing vehicle.

bcrogan's picture
bcrogan
Activity Score 12

this is sooo weird, i go to SVA in manhattan and i take a guerilla ad class there, and last semester we had to come up with ideas for the one show and our topic is global warming for the NRDC. This group of dutch exchange students came up with this EXACT SAME IDEA. It was even comped up and everythign. eveyone in the class including the teacher had loved this idea. It is s weird because we all thought that this was such a unique idea. how crazy is that.

Kanti's picture
Kanti
Activity Score 48

Would make a nice TV spot.

salamandos's picture
salamandos
Activity Score 1947

yes, i thought so too - it's not really working as an ambient idea.

DanteFarla's picture
DanteFarla
Activity Score 40

Interesting idea, but a total fake its imposible for read that globe!!!

Nicolaï Tuloh's picture
Nicolaï Tuloh
Activity Score 2

please help us to link this page http://www.secondawareness.com/2006/the-world-cant-take-anymore-co2.html in order to contribute to the globalwarming awareness. thank you

bcrogan's picture
bcrogan
Activity Score 12

YEAH NICE IDEA YOU STOLE FROM MY FRIENDS FROM HOLLAND YOU NAZI'S. DID YOU REALLY THINK YOU CAN STEAL AN IDA AND NO ONE WILL NOTICE. WHAT IS THE MATTER WITH YOU. AND DONT EVEN SAY YOU HAD THE IDEA FIRST, MY FRINEDS HAD THAT 2 MONTHS AGO.I HOPE YOU REALLY FEEL GOOD ABOUT YOURSELVS AND THE FACT THAT YOU HAVE NO CREATIVE INTEGRITY AND THAT IS WHY YOU WORK FOR A CRAPPY AGENCY AS APPOSED TO BBDO THAT MY FRIENDS WORK AT. YOUR A FREAKING JOKE.

S.M.Shaikh's picture
S.M.Shaikh
Activity Score 8

The add has value for serious and loyal readers.
I think the massege is clear... Good.

bcrogan's picture
bcrogan
Activity Score 12

SO HERE THIS GUYS , THEESE DOUCH BAGS COMPLEETLY STOLE THIS IDEA FROM MY FRIENDS IN MY CLASS AT SVA LAST SEMESTER. IF YOU READ MY PREVIOUS POST I THOUGHT IT WAS WEIRD THAT THIS WAS THE EXACT SAME IDEA THAT MY FRIENDS DID, THEN I FOUND OUT THAT MY FRIENDS IN HOLLAND POSTED THIER IDEA ON THIER WEBLOG IN EUROPE AND IN GERMANY. THEN 2 WEEKS LATER THIS LITTLE CRAPPY AGENCY DOES THIS. WHAT WE HAVE HERE IS A PRIME EXAMPLE OF HACKERY. SO LET IT BE KNOWN WHAT THE CREATIVES AT THIS AGENCY ARE ALL ABOUT, BEING UNCREATIVE HACKS. FUCK THEM.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

Don't you hate that when it happens, I'm with you buddy. You know what tho, you and your friends thought of it first. What comes around goes around.

Sincerely,
Arnold Santillan
714-206-2459

addyhoch10's picture
addyhoch10
Activity Score 2592

ok bcrogan, calm down. if your friends thought of it first it's sad that the idea has been stolen.
would have been nice to put a link to your friends' weblog instead of screaming around and getting nasty.
if this is really student work i like it slightly more than i did before (though this would never work in 'real life')

vwray81's picture
vwray81
Activity Score 256

Sup Ben this is Ray. I'm in all your same ad classes at SVA. I see you found the copycats.

This is messed up I joined this class this semester and did not know those Dutch students from last semester but I did see their NRDC ad and I can say for sure that those Germans most certainly did rip off the Dutch students. It's blatant and obvious. SHAMELESS!!

addyhoch10's picture
addyhoch10
Activity Score 2592

those bloody germans...
;)

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

z germans are coming! z germans! To steal all our good ideas!!!

ellehcimeo's picture
ellehcimeo
Activity Score 3516

*sniff sniff* stop picking on my ancestors. it hurts. we are very sensitive.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

ha, I'm just making fun of the german-hating people above.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

PaulyG-
ya. me too.
what's with the hate-in anyways?

btw, what up in t-dot? i'm here too.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I don't know what's up with some people here. There's certainly a lot of anger sometimes. Where in Toronto are ya? I recently moved agencies. I'm up at Yonge and Bloor.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

i imagine that you are in one of those "fancy" agencies then. can you feel the seething jealousy? it's palpable.
i am located across from the Rogers Building at Jarvis and Charles. i will not divulge where i work here on the boards. it's too shameful.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

No need for seething jealousy, this agency isn't that fancy. THe Rogers building eh? You're two minutes from my building. I'm in the Molson Building. (Leo Burnett some people call it). I'm lookin at the Roger's centre out my window right now. Small world.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Pauly, your agency is much much much fancier than mine. i don't even work at an agency, it's an in-house studio. i doubt you could see it or distinguish the building i'm in, it's only 3 floors.
my buddy, Tara, used to work in the studio at Leo. but i guess since you just switched over there you wouldn't know her. what a teeny tiny world we live in.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I should have clarified, I'm in the Leo Burnett building, but I don't work for Leo - I Wish!! Some day soon. I'm at a smaller agency a few floors sbove Leo.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

what is this a personal message board? just ask her for number meet for lunch and discuss your agendas. JK it's cool that you meet people like this.

Sincerely,
Arnold Santillan
714-206-2459

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