Burger King: Xbox games

Burger King: Xbox games

These are actual Xbox games made for Burger King:
Pocketbike Racer screenshoots
Big Bumpin' screenshoots
Sneak King screenshoots

Advertising Agency: Crispin Porter + Bogusky, Miami, USA
Agency Producers: Rupert Samuel, Eric Rasco, Brian Rekasis, Jurgen Dold (equity Marketing), Jessica Reznick, Sheri Radel, Bill Meadows
Art Directors: Aramis Israel, Mark Taylor
Creative Directors: Alex Bogusky, Rob Reilly, Jeff Benjamin, Kim Thompson (equity Marketing), Jon Banks (equity Marketing)
Designers: Mike Del Marmol, Alvaro Ilizarbe, Pres Rodriguez, Carlos Lange, Conor Mccann, Joe Miranda, Jiwon Lee, Logan
Directors: Aramis Israel, Dan Ruth, Eric Rasco
Production Company: Blitz Games (game Developer), Evolution Engine (live Action), Plus Productions
Writers: Ryan Kutscher, Jeff Gillette, Aramis Israel, Bob Cianfrone, Jake Mikosh, Rob Thompson

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Comments

Submitted by washiam on Tue, 2007-05-29 02:11.

What?? The Burger King game?

Submitted by hang-the-dj on Tue, 2007-05-29 02:39.

Great, even more ways to get kids eating crap food.

Should be illegal.

Submitted by slim on Tue, 2007-05-29 03:28.

Don't taking anything away from the quality of their ideas, but CP&B are masters of big production advertising. Counterfeit mini, Subservient Chicken, now this. These sorts of campaigns aren't easy to pull off, but they have the resources and the ambition and they always manage to do so. And they usually reap the rewards.

The games will be total shit, of course.

ivan's picture
Submitted by ivan on Tue, 2007-05-29 03:37.

Yes. If the games are given away free or cheap people will try them and will spend at least 10-30 minutes with them, which is way above any commercial advertising usually achieves. The last time I spent more than 5 minutes with an ad was playing the Get the Glass game. So games do work well for advertising and are currently not widely used. The only other time I can remember having spent considerable time with a campaign was watching the VW GTI spots also done by CPB over and over. Love that German accent. I'm half German myself.

Reference:
http://adsoftheworld.com/media/tv/volkswagen_gti_wrecking_ball
http://adsoftheworld.com/media/tv/volkswagen_gti_crate
http://adsoftheworld.com/media/tv/volkswagen_gti_catapult
http://adsoftheworld.com/media/online/california_milk_processor_board_...

Submitted by addyhoch10 on Tue, 2007-05-29 09:02.

clever idea.
a game for all the adipose burger kids out there. so they don't have to feel lonesome and sad anymore.

i heard that whackdonald's is about to release a ronald mcdonald skin for halflife and a game called "redhead's rampage".
the king still scares the sh*t outta me though.

Submitted by copycomoelcopi on Tue, 2007-05-29 10:18.

is vanessa paradis in the first game?

Submitted by Boony wants a beer on Tue, 2007-05-29 16:14.

So what?

I'm a big fan of CPB's Burger King work, but these aren't clever at all.

Lego already have a video game, Micro Machines already have a video game...I'm sure there's more.

Submitted by erhanali on Tue, 2007-05-29 20:26.

They are nice and to do point. CP+B work hard. They deserve awards. Because genius is %1 inspiration % 99 sweat.

"Everyday is one short life"

www.erhanali.blogspot.com/