Burger King: The Burger Pilgrimage
A 16 city, 35 day tour for ‘food tourists’, sold via STA Travel on behalf of Burger King. Part of the Respect the Burger Campaign, the Burger Pilgrimage traces the history of the mighty burger.
Check it out: http://www.burgerking.co.uk/respect?page=pilgrimage
Advertising Agency: Cow, London, UK
Creative Director: Helena Smales