T-shirt design for orphans
Description
Brief: A lot of babies become orphans after the earthquake, they cannot enter the new family because people don't know much about the adoption process.
Idea: We printed a picture of the baby in the back of the t-shirt, and as work wear for staff of public campaign, and distributed to the adoption applicants and donors.
Result: Which greatly attracts public attention by the special form of Visual Media and interpersonal communication ,and easy to reach out to communities, schools, shopping malls, commercial buildings, and other occasions through fluidity of medium. The dissemination event becomes a Topic, and continued to receive telephone counselling after a week.
This professional campaign titled 'T-shirt design for orphans' was published in China in February, 2014. It was created for the brand: Bureau of Civil Affairs, . This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 10 years ago.
Credits
Creative: Li Cheng Rui