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BUND: Bursting Earth
The world can't take anymore CO2.
Members of the BUND put globe-ballons on exhaust-pipes of cars in Berlin. The exhaust gas inflates the ballons. And after the message becomes readable, there is a big bang.
Agency: Butter.Berlin, Berlin, Germany
Creative Director: Timm Holm, Michael Preuss
Art director: Björn von Buchholtz
Copywriter: Hermann Weiss
Photographer: Paul Seitz
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nice idea. but who's supposed to see / read it?
WE :))
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not freedom like a shopping card
Would it even last long enough for the "culprit" to runaway?
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brandon
www.the12poundpackage.com
i'm sure it would. i assume they put it on parked cars only
i know some guys who would definitely not lough about this anyway
Ummmm. It seems pointless unless your target market is literate ants.
Isn't there laws against placing things on peoples cars? but cool.
It might have a few issues in terms of practicality but a very cool idea.
not anderstand how someone can see that on the rode.
http://www.tapuz.co.il/blog/userBlog.asp?FolderName=criminalprint
when people hear a "big bang" come from their car it will probably scare the crap out of them.
there might be some ticked off people.
that being said, it's still a very cool new media idea.
cool idea...aint gonna work since no one's going to have the chance to read it.
so since it fails to acheive it's objective... has to be a bad idea :)
Logically speaking, the preasure in the balloon gonna cause it to slip off before it got the chance to blow..For viewing, I think it might work if the balloon is big, atleast it gives more time for the balloon to expand and also create curiosity among other driver.. I wonder what if the car is turbo charge... lol
Agreed. This is a total gimmick. What client would pay money for this sort of campaign? Must have been a freebie - or an attempt to garner an award or two, haha.
Soon or later it will be known as "Car Fart"... kooolllll
it's sooner or later. again kool is a cigarette
Pardon me? This people are pretending to work for nature by spreading melted plastic balloons on the streets? And who will read this? Looks like a waste of time to me.
nice ad. u mad me remember the ad in which a poster of human face n the mouth portion is cutted out
n hange to the smoing pipe of a truck. It was about pollution awareness i think. good one.
what if itz just plain old air thatz comin out of the exhaust? not practical 2 me!
this could work if it was done for TV but a car exhaust is not a very noticeable place.... and the type is too small, you just have to be too close to read it.
Imagine a little old lady getting into her car after going to the grocery store to pick up baking supplies hearing a big bang from her car.
This would be good if the balloon didn't actually burst until it was huge and read by people. Maybe they could put a little hole in it somewhere to prevent it from bursting, just let it get bigger and bigger.
On second thought. Scrap this. It's bad for the environment to have the garbage from the plastic balloon on the roads.
Really cool idea, aside from legability. Can the world take any more junk plastic/rubber?
tailpipes get awfully hot...even for parked cars. theyd probably have to skip all the cars that had just pulled and only balloon the cars that have been sittin for a while as to not melt the balloon...not a huge issue but another flaw in the design to add to the issues addressed above.
Looks like Butter.Berlin should be hiring soon.
Edwin
I am a god, not "The God" but a god.
LONG LIVE SCAMS!
who the hell will bend down to read that shit?
dumb ad..
WOW!
TO: THE EARTH
FROM: HUMAN BEANS
think!
...:::..::KREIZIBOI.DSGN::..:::...
Human beans? They sound delicious.
What a crap gimmick!!!
Doesn't work for me. It's a tough angle and low for clear reading + with the parking situation now on busy street, I'd wonder where someone will be standing to be able to read this. I'd definitely not want to be standing behind a reversing vehicle.
this is sooo weird, i go to SVA in manhattan and i take a guerilla ad class there, and last semester we had to come up with ideas for the one show and our topic is global warming for the NRDC. This group of dutch exchange students came up with this EXACT SAME IDEA. It was even comped up and everythign. eveyone in the class including the teacher had loved this idea. It is s weird because we all thought that this was such a unique idea. how crazy is that.
Would make a nice TV spot.
yes, i thought so too - it's not really working as an ambient idea.
Interesting idea, but a total fake its imposible for read that globe!!!
please help us to link this page http://www.secondawareness.com/2006/the-world-cant-take-anymore-co2.ht... in order to contribute to the globalwarming awareness. thank you
YEAH NICE IDEA YOU STOLE FROM MY FRIENDS FROM HOLLAND YOU NAZI'S. DID YOU REALLY THINK YOU CAN STEAL AN IDA AND NO ONE WILL NOTICE. WHAT IS THE MATTER WITH YOU. AND DONT EVEN SAY YOU HAD THE IDEA FIRST, MY FRINEDS HAD THAT 2 MONTHS AGO.I HOPE YOU REALLY FEEL GOOD ABOUT YOURSELVS AND THE FACT THAT YOU HAVE NO CREATIVE INTEGRITY AND THAT IS WHY YOU WORK FOR A CRAPPY AGENCY AS APPOSED TO BBDO THAT MY FRIENDS WORK AT. YOUR A FREAKING JOKE.
The add has value for serious and loyal readers.
I think the massege is clear... Good.
SO HERE THIS GUYS , THEESE DOUCH BAGS COMPLEETLY STOLE THIS IDEA FROM MY FRIENDS IN MY CLASS AT SVA LAST SEMESTER. IF YOU READ MY PREVIOUS POST I THOUGHT IT WAS WEIRD THAT THIS WAS THE EXACT SAME IDEA THAT MY FRIENDS DID, THEN I FOUND OUT THAT MY FRIENDS IN HOLLAND POSTED THIER IDEA ON THIER WEBLOG IN EUROPE AND IN GERMANY. THEN 2 WEEKS LATER THIS LITTLE CRAPPY AGENCY DOES THIS. WHAT WE HAVE HERE IS A PRIME EXAMPLE OF HACKERY. SO LET IT BE KNOWN WHAT THE CREATIVES AT THIS AGENCY ARE ALL ABOUT, BEING UNCREATIVE HACKS. FUCK THEM.
Don't you hate that when it happens, I'm with you buddy. You know what tho, you and your friends thought of it first. What comes around goes around.
ok bcrogan, calm down. if your friends thought of it first it's sad that the idea has been stolen.
would have been nice to put a link to your friends' weblog instead of screaming around and getting nasty.
if this is really student work i like it slightly more than i did before (though this would never work in 'real life')
Sup Ben this is Ray. I'm in all your same ad classes at SVA. I see you found the copycats.
This is messed up I joined this class this semester and did not know those Dutch students from last semester but I did see their NRDC ad and I can say for sure that those Germans most certainly did rip off the Dutch students. It's blatant and obvious. SHAMELESS!!
those bloody germans...
;)
z germans are coming! z germans! To steal all our good ideas!!!
*sniff sniff* stop picking on my ancestors. it hurts. we are very sensitive.
ha, I'm just making fun of the german-hating people above.
PaulyG-
ya. me too.
what's with the hate-in anyways?
btw, what up in t-dot? i'm here too.
I don't know what's up with some people here. There's certainly a lot of anger sometimes. Where in Toronto are ya? I recently moved agencies. I'm up at Yonge and Bloor.
i imagine that you are in one of those "fancy" agencies then. can you feel the seething jealousy? it's palpable.
i am located across from the Rogers Building at Jarvis and Charles. i will not divulge where i work here on the boards. it's too shameful.
No need for seething jealousy, this agency isn't that fancy. THe Rogers building eh? You're two minutes from my building. I'm in the Molson Building. (Leo Burnett some people call it). I'm lookin at the Roger's centre out my window right now. Small world.
Pauly, your agency is much much much fancier than mine. i don't even work at an agency, it's an in-house studio. i doubt you could see it or distinguish the building i'm in, it's only 3 floors.
my buddy, Tara, used to work in the studio at Leo. but i guess since you just switched over there you wouldn't know her. what a teeny tiny world we live in.
I should have clarified, I'm in the Leo Burnett building, but I don't work for Leo - I Wish!! Some day soon. I'm at a smaller agency a few floors sbove Leo.
what is this a personal message board? just ask her for number meet for lunch and discuss your agendas. JK it's cool that you meet people like this.
pixelbomb1- jealous? just kidding. wondering why your website doesn't have anything on it yet? What's the deal?
sorry everyone. back to the task at hand - ripping apart people's ideas and self esteem. lol
I was hoping you can do it for me. You sound like a beautiful woman.
You what they say a carpenter but yet his house is not done.
No idea what your comment means.
nevermind, it wasn't for me.
pixelbomb1 - flattery will get you everywhere, but it won't get you free work! :)
though i've never heard of a woman sounding beautiful, i'll still take the compliment.
or typing beautifully.....
There is no such thing as a FREE work I hate that term. yeah, I agree with ashland you type beautifully.
well thank you, both, very much.
this thread went from a hate-on to a love-in!
ha, that's true. And the comment boxes keep getting smaller and smaller. I'm getting claustrophobic
and the world is getting smaller and smaller...
your abseloutly right i should have put up a link to their site from the begining, here is the link actually , it is the very first post on the link so it will take you right to it.
go here http://www.stef-yona.blogspot.com/
there is abseloutly no mistaken the exact similarities. My friends version is incomplete and because it is a student piece. They needed to get the kinks out of it but its still really cool. These guys had this idea like 3 months ago. they had brought in a compleeted comp to class a few weeks before xmas. Then during xmas break me and my ad partner saw this. We at first thought that my friends had stolen it from the germans. i was like how could a german company get this out so quickly to be stolen. but aparently they can.
Dont´t you think that it is quite rude to call someone "a nazi" and to accuse someone of having stolen an idea without having an evidence?
I completely agree with the comment above. I work with people who are always accusing other people of 'stealing' their ideas. The truth is that we haven't heard any proof from you that these people stole your idea. And before you continue your slanderous, racist filth, I think you should consider this - it's not a good idea to begin with. Creative, yes. Logical or practical, no. Great message - too bad nobody's going to read it.
The idea is great and logical. The "can not read it" argumentation is not necessary as the idea should be presented during an event or sth. - on a parking lot several cars could be equipped this way.
Considering the debate whether this idea is stolen or not I must say that
this would not be the first time that an agency got "inspired" by a student
portfolio placed in the web. And of course "Butter" did not put the idea
before realization somewhere online..
I agree - that's how it should be presented, but that's not how it's being presented. It's being stuck onto people's cars without their knowledge, so that when they drive away, it will blow up. Nobody will be reading it, and that's a pretty big problem. The driver won't be aware of it until it blows up, and I doubt if the average person on the street will be impacted.
>but that's not how it's being presented.
agreed
Given the ton of media coverage, discussion and debate this campaign has generated, it seems that many people here have missed the point of the stunt altogether.
That article you directed us to is an opinion from an anonymous writer. It wasn't even a very good piece of journalism.
The stunt has caused debate, who is right who is wrong. What was wrong with the stunt etc... It doesn't matter. It was done and we all have our opinions on it. Just because you set out to do something doesn't meant that everyone is going to agree with it or even understand it. That is the beauty of art and life. People make of it as they will.
Dear Michelle,
I'd hardly call the article in question anonymous; it is a piece of commentary by yours truly in a magazine I edit. I am sorry that you did not enjoy it, but no sleep will be lost, I assure you. Advice to consider: those who live in glass houses shouldn't throw stones.
As someone who engages in guerrilla marketing tactics to publicize campaigns, I would indeed say that many critics here are missing the point. Even if one single motorist doesn't read the type on the tailpipe balloon, the campaign has achieved its objectives by causing a stir and controversy in the media. Whether one agrees with the message or the medium is irrelevant.
Take this as one simple indicator of the campaign's success. Compare the discussion on this page to that on other pages on this site. The tailpipe prank has engaged people in debate and discussion they otherwise wouldn't be having. It has been months since the campaign first launched, and we're still talking about it. Agree with their methods or not, BUND has succeeded in getting their message to the masses.
Dear Rob Maguire,
I don't live in a glass house and I don't care for your condescension. And I don't expect you to lose any sleep over my comment.
When I read the article I looked for the author's name, and none was to be found. I clicked a few places too, to see who might be responsible for writing it. I just get an address in Montreal, no name. So that is why I said it was an annonymous writer. Perhaps you might consider posting the authors of the articles in the future.
Yes, people are debating the method and talking about it. I never said otherwise. I don't disagree with you on that point. But what I do disagree with is you saying most of us missed the point completely. I think we got it. We got whatever point we decided to get from it. Some of us changed our minds some of us haven't. That's why it's been a dead thread for a while. We were debating with one another and engaging in discussion.
Just because something causes a stir in the media though, doesn't mean it was a success per say. Who controls the media? Who is really behind "the media"? I am a bit of a conspiracy theorist when it comes to this topic.
I'm glad this guerrilla tactic came about, it adds to the voice for saving the environment. Though I still think it was littering for a cause and used plastics which ads to the pollution of our water and air.
checkmate
I think my head is going to BURST! too much to read not enought time.. aaaahhh
:)))
--
It's My Job To Keep Punk Rock Elite
It indicates also that cars must have always catalytic converter installed just to prevent getting larger amount of CO2 and ofcourse for the environment sake. Just like what I have in may car. The car dealer always my check Dodge catalytic converters everytime I go around through the car shop for auto check.
Just a thought... :D
典型意淫
how long it can hold on?
20second?
30second?
how many balloon needed to print on?
it just not right...