BUND: Bursting Earth

The world can't take anymore CO2.

Members of the BUND put globe-ballons on exhaust-pipes of cars in Berlin. The exhaust gas inflates the ballons. And after the message becomes readable, there is a big bang.

Agency: Butter.Berlin, Berlin, Germany
Creative Director: Timm Holm, Michael Preuss
Art director: Björn von Buchholtz
Copywriter: Hermann Weiss
Photographer: Paul Seitz

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74 comments

addyhoch10's picture
addyhoch10
2592 pencils

nice idea. but who's supposed to see / read it?

oligofree's picture
oligofree
288 pencils

WE :))

--
not freedom like a shopping card

--
It's my job to keep punk rock elite

bknowlden's picture
bknowlden
3647 pencils

Would it even last long enough for the "culprit" to runaway?
--
brandon

www.the12poundpackage.com

addyhoch10's picture
addyhoch10
2592 pencils

i'm sure it would. i assume they put it on parked cars only

i know some guys who would definitely not lough about this anyway

drizae's picture
drizae
503 pencils

Ummmm. It seems pointless unless your target market is literate ants.

Fail Harder.

MikeTV's picture
MikeTV
86 pencils

Isn't there laws against placing things on peoples cars? but cool.

Boony wants a beer's picture
Boony wants a beer
380 pencils

It might have a few issues in terms of practicality but a very cool idea.

adisrael's picture
adisrael
16 pencils

not anderstand how someone can see that on the rode.

kc_brock's picture
kc_brock
703 pencils

when people hear a "big bang" come from their car it will probably scare the crap out of them.
there might be some ticked off people.

that being said, it's still a very cool new media idea.

rd

dauntless's picture
dauntless
60 pencils

cool idea...aint gonna work since no one's going to have the chance to read it.
so since it fails to acheive it's objective... has to be a bad idea :)

Vibe's picture
Vibe
230 pencils

Logically speaking, the preasure in the balloon gonna cause it to slip off before it got the chance to blow..For viewing, I think it might work if the balloon is big, atleast it gives more time for the balloon to expand and also create curiosity among other driver.. I wonder what if the car is turbo charge... lol

thinkFRESHdesign's picture
thinkFRESHdesign
242 pencils

Agreed. This is a total gimmick. What client would pay money for this sort of campaign? Must have been a freebie - or an attempt to garner an award or two, haha.

original doodles + creative sweat = thinkingfresh.ca

Vibe's picture
Vibe
230 pencils

Soon or later it will be known as "Car Fart"... kooolllll

pixelbomb1's picture
pixelbomb1
2555 pencils

it's sooner or later. again kool is a cigarette

Sincerely,
Arnold Santillan
714-206-2459

Claus Thaler's picture
Claus Thaler
32 pencils

Pardon me? This people are pretending to work for nature by spreading melted plastic balloons on the streets? And who will read this? Looks like a waste of time to me.

atulspande's picture
atulspande
182 pencils

nice ad. u mad me remember the ad in which a poster of human face n the mouth portion is cutted out
n hange to the smoing pipe of a truck. It was about pollution awareness i think. good one.

tiny_wordz's picture
tiny_wordz
325 pencils

what if itz just plain old air thatz comin out of the exhaust? not practical 2 me!

pindaro's picture
pindaro
526 pencils

this could work if it was done for TV but a car exhaust is not a very noticeable place.... and the type is too small, you just have to be too close to read it.

ellehcimeo's picture
ellehcimeo
3522 pencils

Imagine a little old lady getting into her car after going to the grocery store to pick up baking supplies hearing a big bang from her car.

This would be good if the balloon didn't actually burst until it was huge and read by people. Maybe they could put a little hole in it somewhere to prevent it from bursting, just let it get bigger and bigger.

On second thought. Scrap this. It's bad for the environment to have the garbage from the plastic balloon on the roads.

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

Really cool idea, aside from legability. Can the world take any more junk plastic/rubber?

the_ashlands's picture
the_ashlands
1394 pencils

tailpipes get awfully hot...even for parked cars. theyd probably have to skip all the cars that had just pulled and only balloon the cars that have been sittin for a while as to not melt the balloon...not a huge issue but another flaw in the design to add to the issues addressed above.

advertisingenius's picture
advertisingenius
60 pencils

Looks like Butter.Berlin should be hiring soon.

Edwin

aj's picture
aj
168 pencils

LONG LIVE SCAMS!

theassailante's picture
theassailante
234 pencils

who the hell will bend down to read that shit?
dumb ad..

kbstefan's picture
kbstefan
8 pencils

WOW!
TO: THE EARTH
FROM: HUMAN BEANS
think!

Boony wants a beer's picture
Boony wants a beer
380 pencils

Human beans? They sound delicious.

adabortion's picture
adabortion
615 pencils

What a crap gimmick!!!

B128's picture
B128
392 pencils

Doesn't work for me. It's a tough angle and low for clear reading + with the parking situation now on busy street, I'd wonder where someone will be standing to be able to read this. I'd definitely not want to be standing behind a reversing vehicle.

bcrogan's picture
bcrogan
12 pencils

this is sooo weird, i go to SVA in manhattan and i take a guerilla ad class there, and last semester we had to come up with ideas for the one show and our topic is global warming for the NRDC. This group of dutch exchange students came up with this EXACT SAME IDEA. It was even comped up and everythign. eveyone in the class including the teacher had loved this idea. It is s weird because we all thought that this was such a unique idea. how crazy is that.

Kanti's picture
Kanti
48 pencils

Would make a nice TV spot.

salamandos's picture
salamandos
1947 pencils

yes, i thought so too - it's not really working as an ambient idea.

DanteFarla's picture
DanteFarla
40 pencils

Interesting idea, but a total fake its imposible for read that globe!!!

Nicolaï Tuloh's picture
Nicolaï Tuloh
2 pencils

please help us to link this page http://www.secondawareness.com/2006/the-world-cant-take-anymore-co2.html in order to contribute to the globalwarming awareness. thank you

bcrogan's picture
bcrogan
12 pencils

YEAH NICE IDEA YOU STOLE FROM MY FRIENDS FROM HOLLAND YOU NAZI'S. DID YOU REALLY THINK YOU CAN STEAL AN IDA AND NO ONE WILL NOTICE. WHAT IS THE MATTER WITH YOU. AND DONT EVEN SAY YOU HAD THE IDEA FIRST, MY FRINEDS HAD THAT 2 MONTHS AGO.I HOPE YOU REALLY FEEL GOOD ABOUT YOURSELVS AND THE FACT THAT YOU HAVE NO CREATIVE INTEGRITY AND THAT IS WHY YOU WORK FOR A CRAPPY AGENCY AS APPOSED TO BBDO THAT MY FRIENDS WORK AT. YOUR A FREAKING JOKE.

S.M.Shaikh's picture
S.M.Shaikh
8 pencils

The add has value for serious and loyal readers.
I think the massege is clear... Good.

bcrogan's picture
bcrogan
12 pencils

SO HERE THIS GUYS , THEESE DOUCH BAGS COMPLEETLY STOLE THIS IDEA FROM MY FRIENDS IN MY CLASS AT SVA LAST SEMESTER. IF YOU READ MY PREVIOUS POST I THOUGHT IT WAS WEIRD THAT THIS WAS THE EXACT SAME IDEA THAT MY FRIENDS DID, THEN I FOUND OUT THAT MY FRIENDS IN HOLLAND POSTED THIER IDEA ON THIER WEBLOG IN EUROPE AND IN GERMANY. THEN 2 WEEKS LATER THIS LITTLE CRAPPY AGENCY DOES THIS. WHAT WE HAVE HERE IS A PRIME EXAMPLE OF HACKERY. SO LET IT BE KNOWN WHAT THE CREATIVES AT THIS AGENCY ARE ALL ABOUT, BEING UNCREATIVE HACKS. FUCK THEM.

pixelbomb1's picture
pixelbomb1
2555 pencils

Don't you hate that when it happens, I'm with you buddy. You know what tho, you and your friends thought of it first. What comes around goes around.

Sincerely,
Arnold Santillan
714-206-2459

addyhoch10's picture
addyhoch10
2592 pencils

ok bcrogan, calm down. if your friends thought of it first it's sad that the idea has been stolen.
would have been nice to put a link to your friends' weblog instead of screaming around and getting nasty.
if this is really student work i like it slightly more than i did before (though this would never work in 'real life')

vwray81's picture
vwray81
256 pencils

Sup Ben this is Ray. I'm in all your same ad classes at SVA. I see you found the copycats.

This is messed up I joined this class this semester and did not know those Dutch students from last semester but I did see their NRDC ad and I can say for sure that those Germans most certainly did rip off the Dutch students. It's blatant and obvious. SHAMELESS!!

addyhoch10's picture
addyhoch10
2592 pencils

those bloody germans...
;)

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

z germans are coming! z germans! To steal all our good ideas!!!

ellehcimeo's picture
ellehcimeo
3522 pencils

*sniff sniff* stop picking on my ancestors. it hurts. we are very sensitive.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

ha, I'm just making fun of the german-hating people above.

ellehcimeo's picture
ellehcimeo
3522 pencils

PaulyG-
ya. me too.
what's with the hate-in anyways?

btw, what up in t-dot? i'm here too.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I don't know what's up with some people here. There's certainly a lot of anger sometimes. Where in Toronto are ya? I recently moved agencies. I'm up at Yonge and Bloor.

ellehcimeo's picture
ellehcimeo
3522 pencils

i imagine that you are in one of those "fancy" agencies then. can you feel the seething jealousy? it's palpable.
i am located across from the Rogers Building at Jarvis and Charles. i will not divulge where i work here on the boards. it's too shameful.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

No need for seething jealousy, this agency isn't that fancy. THe Rogers building eh? You're two minutes from my building. I'm in the Molson Building. (Leo Burnett some people call it). I'm lookin at the Roger's centre out my window right now. Small world.

ellehcimeo's picture
ellehcimeo
3522 pencils

Pauly, your agency is much much much fancier than mine. i don't even work at an agency, it's an in-house studio. i doubt you could see it or distinguish the building i'm in, it's only 3 floors.
my buddy, Tara, used to work in the studio at Leo. but i guess since you just switched over there you wouldn't know her. what a teeny tiny world we live in.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I should have clarified, I'm in the Leo Burnett building, but I don't work for Leo - I Wish!! Some day soon. I'm at a smaller agency a few floors sbove Leo.

pixelbomb1's picture
pixelbomb1
2555 pencils

what is this a personal message board? just ask her for number meet for lunch and discuss your agendas. JK it's cool that you meet people like this.

Sincerely,
Arnold Santillan
714-206-2459

ellehcimeo's picture
ellehcimeo
3522 pencils

pixelbomb1- jealous? just kidding. wondering why your website doesn't have anything on it yet? What's the deal?

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

sorry everyone. back to the task at hand - ripping apart people's ideas and self esteem. lol

pixelbomb1's picture
pixelbomb1
2555 pencils

I was hoping you can do it for me. You sound like a beautiful woman.

You what they say a carpenter but yet his house is not done.

Sincerely,
Arnold Santillan
714-206-2459

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

No idea what your comment means.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

nevermind, it wasn't for me.

ellehcimeo's picture
ellehcimeo
3522 pencils

pixelbomb1 - flattery will get you everywhere, but it won't get you free work! :)
though i've never heard of a woman sounding beautiful, i'll still take the compliment.

the_ashlands's picture
the_ashlands
1394 pencils

or typing beautifully.....

pixelbomb1's picture
pixelbomb1
2555 pencils

There is no such thing as a FREE work I hate that term. yeah, I agree with ashland you type beautifully.

Sincerely,
Arnold Santillan
714-206-2459

ellehcimeo's picture
ellehcimeo
3522 pencils

well thank you, both, very much.
this thread went from a hate-on to a love-in!

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

ha, that's true. And the comment boxes keep getting smaller and smaller. I'm getting claustrophobic

pixelbomb1's picture
pixelbomb1
2555 pencils

and the world is getting smaller and smaller...

Sincerely,
Arnold Santillan
714-206-2459

bcrogan's picture
bcrogan
12 pencils

your abseloutly right i should have put up a link to their site from the begining, here is the link actually , it is the very first post on the link so it will take you right to it.

go here http://www.stef-yona.blogspot.com/

there is abseloutly no mistaken the exact similarities. My friends version is incomplete and because it is a student piece. They needed to get the kinks out of it but its still really cool. These guys had this idea like 3 months ago. they had brought in a compleeted comp to class a few weeks before xmas. Then during xmas break me and my ad partner saw this. We at first thought that my friends had stolen it from the germans. i was like how could a german company get this out so quickly to be stolen. but aparently they can.

Tara77's picture
Tara77
2 pencils

Dont´t you think that it is quite rude to call someone "a nazi" and to accuse someone of having stolen an idea without having an evidence?

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I completely agree with the comment above. I work with people who are always accusing other people of 'stealing' their ideas. The truth is that we haven't heard any proof from you that these people stole your idea. And before you continue your slanderous, racist filth, I think you should consider this - it's not a good idea to begin with. Creative, yes. Logical or practical, no. Great message - too bad nobody's going to read it.

salamandos's picture
salamandos
1947 pencils

The idea is great and logical. The "can not read it" argumentation is not necessary as the idea should be presented during an event or sth. - on a parking lot several cars could be equipped this way.

Considering the debate whether this idea is stolen or not I must say that
this would not be the first time that an agency got "inspired" by a student
portfolio placed in the web. And of course "Butter" did not put the idea
before realization somewhere online..

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I agree - that's how it should be presented, but that's not how it's being presented. It's being stuck onto people's cars without their knowledge, so that when they drive away, it will blow up. Nobody will be reading it, and that's a pretty big problem. The driver won't be aware of it until it blows up, and I doubt if the average person on the street will be impacted.

salamandos's picture
salamandos
1947 pencils

>but that's not how it's being presented.

agreed

zwww005's picture
zwww005
14 pencils

典型意淫

ooops's picture
ooops
448 pencils

how long it can hold on?
20second?
30second?
how many balloon needed to print on?
it just not right...

Guest's picture
Guest

big bang - and then? there should a sth like a business card for further information

Guest's picture
Guest

[URL=http://www.bische.jp/]デリヘル 大阪[/URL]

Guest's picture
Guest

[URL=http://www.bische.jp/]デリヘル 大阪[/URL]

Guest's picture
Guest

acaso alguien mira el tubo de escape antes de encender el auto? no lo creo.

Guest's picture
Guest

been done by the WWF in a better better way with a greater ballon and a moving car. BTW fock you all over me stupids

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