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Budweiser: Goal in the dark

Men have 2 big passions: football/soccer & nightlife. They dont seem to get along sometimes. For that reason, we decided to join them and play a football/soccer match on a dance floor.

Idea: We produced the first football/soccer match placed on the dance floor. And to make that possible, we created special suits that glow in the dark. Besides the football field, the (net) goal, the ball and the two referee cards also glow. A DJ was setting the music, the mood, while people enjoyed the party, drinking cool Budweiser. Finally, football came into nightlife.

Advertising Agency: Ogilvy Action, Argentina
General Creative Director: Silvio Panizza
Creative Directors: Alejandro Garone, Rodrigo Isaia
Copywriter: Felipe Autran
Art Director: Tiago Salgueiro
General Manager: Marco Chiossone
Managing Director: Karina Aiello
Account Director: Georgina Roccatagliata
Account Executives: Jazmín Salas, Mijal Sus
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Martín Cecchi, Pedro Dufou
Production House: Muu cine
Table Developers: FX Studios
Director: Alejandro Rey
Executive Producer: Guido Rotemberg
General Production: María Rosa Godoy, Juan Maidana
Director of Photography: Federico Cantini
Edition: Lucas Bottaro
Post Production: Jaqueline Eckerdt, Mechi Serrano
Music Designer: Rifle
Responsible for the client: Pablo Beltrán, Marcos Ottone

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8 comments

khronos's picture
khronos
998 pencils

meh...

stickynotes's picture
stickynotes
1058 pencils

looks great, but it seems they had to create a problem to give a solution..

kleenex's picture
kleenex
25130 pencils

I agree, but it seemed fun.

FlorPalazzolo's picture
FlorPalazzolo
29 pencils

Mmmm, it makes some noise for me. Sports and alcohol are not supposed to match.

hoozn's picture
hoozn
353 pencils

Lolwut?

Probably not all sports are suitable for the advertisment of alcoholic beverages. But football and beer? C'mon.
Many football clubs are sponsored by beer companies, and so are the biggest events like WC and regional cups. Also, for most football fans beer and celebrations before and after the game are probably the most important part of the whole sport.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Mtqiu's picture
Mtqiu
7 pencils

Sports and alcohol are not supposed to match

kalpesh78's picture
kalpesh78
2580 pencils

awesome.

ideas....30 minutes nahi toh free.

naghihimutuc's picture
naghihimutuc
82 pencils

Holy wow, that looked like it was a lot of fun.

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