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T-shirts

Agency: 
Published/Aired: 
December 2009
Description: 

Dutch broker BudgetAir.nl sells the cheapest plane tickets, guaranteed. So they sent several promotor-travellers to the international airport of Amsterdam, wearing these provocative T-shirts. The objective: evoking jealousy among all other travellers. Even the passengers on the plane were informed. All flight long.

Advertising Agency: New Message, Amsterdam, The Netherlands
Creative Directors: Lennart Wienecke, Hugo Rütter
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Illustrator: Michel Robert
Account director: Anne-Britt van Uchelen

Comments (10)

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Highest Rated

suzie_y's picture
suzie_y
Activity Score 16

Love It!

Anov Communication's picture
Anov Communication
Activity Score 42

That's what I call ... being extrem / forever more !

JopyCunior's picture
JopyCunior
Activity Score 220

f*****g simple! niiiice

hilazon's picture
hilazon
Activity Score 150

prutsers!

alejulimaty's picture
alejulimaty
Activity Score 842

simple

Roger Keynes's picture
Roger Keynes
Activity Score 5498

In their face? Yes.
Clever? Hmmm.

The Jobless Writer
Will Think for Salary

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19391

:]

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

It was obviously noticed more than an expensive billboard. There is certain envy when you realize someone flew to the same destination as you for a lower price. It's good.

kagzmainah's picture
kagzmainah
Activity Score 631

i like the attitude in the copy

rolling.stone's picture
rolling.stone
Activity Score 2741

good

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~ Quite obviously, I have gathered no moss ! ~

suzie_y's picture
suzie_y
Activity Score 16

Love It!

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