BudgetAir.nl: T-shirts
Dutch broker BudgetAir.nl sells the cheapest plane tickets, guaranteed. So they sent several promotor-travellers to the international airport of Amsterdam, wearing these provocative T-shirts. The objective: evoking jealousy among all other travellers. Even the passengers on the plane were informed. All flight long.
Advertising Agency: New Message, Amsterdam, The Netherlands
Creative Directors: Lennart Wienecke, Hugo Rütter
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Illustrator: Michel Robert
Account director: Anne-Britt van Uchelen
Published: December 2009
10 Comments
That's what I call ... being extrem / forever more !
f*****g simple! niiiice
prutsers!
simple
In their face? Yes.
Clever? Hmmm.
Will Think for Salary
:]
It was obviously noticed more than an expensive billboard. There is certain envy when you realize someone flew to the same destination as you for a lower price. It's good.
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i like the attitude in the copy
good
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~ Quite obviously, I have gathered no moss ! ~
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