BudgetAir.nl: T-shirts

Dutch broker BudgetAir.nl sells the cheapest plane tickets, guaranteed. So they sent several promotor-travellers to the international airport of Amsterdam, wearing these provocative T-shirts. The objective: evoking jealousy among all other travellers. Even the passengers on the plane were informed. All flight long.

Advertising Agency: New Message, Amsterdam, The Netherlands
Creative Directors: Lennart Wienecke, Hugo Rütter
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Illustrator: Michel Robert
Account director: Anne-Britt van Uchelen
Published: December 2009

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10 comments

Anov Communication's picture
Anov Communication
42 pencils

That's what I call ... being extrem / forever more !

JopyCunior's picture
JopyCunior
170 pencils

f*****g simple! niiiice

hilazon's picture
hilazon
150 pencils

prutsers!

alejulimaty's picture
alejulimaty
838 pencils

simple

Roger Keynes's picture
Roger Keynes
5497 pencils

In their face? Yes.
Clever? Hmmm.

Will Think for Salary

brandingworthspreading's picture
brandingworthsp...
648 pencils

It was obviously noticed more than an expensive billboard. There is certain envy when you realize someone flew to the same destination as you for a lower price. It's good.

kagzmainah's picture
kagzmainah
631 pencils

i like the attitude in the copy

rolling.stone's picture
rolling.stone
2740 pencils

good

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~ Quite obviously, I have gathered no moss ! ~

suzie_y's picture
suzie_y
16 pencils

Love It!

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