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Comments (11)

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Highest Rated

ilovegreatads's picture
ilovegreatads
Activity Score 312

Am with natts and tantrik - cos it's got an insightful 'hey i've been there' moment brought alive by the bubblewrap. Seems authentic too, unlike a lot of stuff in the 'barcode ad of the year' category for instance.

whoberee's picture
whoberee
Activity Score 55

Good idea...too bad the bubblewrap thing was already done by playstation.

Bundy Agency's picture
Bundy Agency
Activity Score 597

Doesn't TBWA have playstation aswell.
perhaps they bought bulk bubble wrap and are now going to include it for every client

hirataro's picture
hirataro
Activity Score 2

Here are another "bubble ads" in Tokyo.
Maybe the message was "Mod's keeps the air in your hair".

http://www.putiputi.co.jp/culture/index.htm
http://blog.goo.ne.jp/baayadiary/e/c1fcc81f0ed3431ce1b4b5b10823f264
(Sorry for Japanese only)

tantrik_indian's picture
tantrik_indian
Activity Score 953

So if someone used one tool or "idea" to communicate once, it can't be used again to communicate another "idea" better?

May I quote = There are no new ideas. There are only new ways of making them felt.--Audre Lorde ("Poetry Is Not a Luxury" Chrysalis)

~~be cool eh!~~

~~this paranoid survived!~~

puppiepoppy's picture
puppiepoppy
Activity Score 1634

If the idea is re-suse again, just make damn sure it's a spot-on and a winner! In this case, this suxs. What has bubble wrap got to do with Cellulite.

tantrik_indian's picture
tantrik_indian
Activity Score 953

Ain't the done sayers irritating.
~~be cool eh!~~

~~this paranoid survived!~~

andrej dwin's picture
andrej dwin
Activity Score 937

besides it has been done, it doesn't really work for me.
the antithesis of cellulite should be smooth skin, shouldn't it?

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natts's picture
natts
Activity Score 112

I think it works well for the customers. It make girls remember the feeling of pressing your skin to see how much cellulite you have and the idea that you can get rid of it easily and with a funny interactive way. For me it´s a good adaptation for the bubble wrap thus the target and the purpose of the PSP and this one is completely different.
I agree with tantrik

ilovegreatads's picture
ilovegreatads
Activity Score 312

Am with natts and tantrik - cos it's got an insightful 'hey i've been there' moment brought alive by the bubblewrap. Seems authentic too, unlike a lot of stuff in the 'barcode ad of the year' category for instance.

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