whoberee's picture
55 pencils

Good idea...too bad the bubblewrap thing was already done by playstation.

Bundy Agency's picture
Bundy Agency
597 pencils

Doesn't TBWA have playstation aswell.
perhaps they bought bulk bubble wrap and are now going to include it for every client

hirataro's picture
2 pencils

Here are another "bubble ads" in Tokyo.
Maybe the message was "Mod's keeps the air in your hair".

(Sorry for Japanese only)

tantrik_indian's picture
953 pencils

So if someone used one tool or "idea" to communicate once, it can't be used again to communicate another "idea" better?

May I quote = There are no new ideas. There are only new ways of making them felt.--Audre Lorde ("Poetry Is Not a Luxury" Chrysalis)

~~be cool eh!~~

~~this paranoid survived!~~

puppiepoppy's picture
1634 pencils

If the idea is re-suse again, just make damn sure it's a spot-on and a winner! In this case, this suxs. What has bubble wrap got to do with Cellulite.

tantrik_indian's picture
953 pencils

Ain't the done sayers irritating.
~~be cool eh!~~

~~this paranoid survived!~~

andrej dwin's picture
andrej dwin
937 pencils

besides it has been done, it doesn't really work for me.
the antithesis of cellulite should be smooth skin, shouldn't it?

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natts's picture
112 pencils

I think it works well for the customers. It make girls remember the feeling of pressing your skin to see how much cellulite you have and the idea that you can get rid of it easily and with a funny interactive way. For me it´s a good adaptation for the bubble wrap thus the target and the purpose of the PSP and this one is completely different.
I agree with tantrik

ilovegreatads's picture
312 pencils

Am with natts and tantrik - cos it's got an insightful 'hey i've been there' moment brought alive by the bubblewrap. Seems authentic too, unlike a lot of stuff in the 'barcode ad of the year' category for instance.

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