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Pack and Go Poster and Carton

Agency: 
Published/Aired: 
December 2009
Description: 

The foldable bicycle from BSA was printed on real cartons and placed at key BSA GO outlets in a way that no packing box has ever been before. Customers were drawn to this intriguing poster that could be taken down and folded in to box, ready to take. Succinctly driving home the ease of folding the cycle and it's primary benefit - Pack and Go. A folded version of the carton was also placed at the counter as an information "boxlet" inviting customers to take one home now!

Advertising Agency: JWT, India
Creative Directors: Senthil Kumar, Abraham Karimpanal
Art Director: Batul Turab
Copywriter: Arjun
Photographer: Akash Anandh

Comments (11)

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Highest Rated

Guest's picture
Guest

Excellent

davidrx's picture
davidrx
Activity Score 3

Cool execution. Very creative!!! Good work

mokag's picture
mokag
Activity Score 6

nice

yuvanathan's picture
yuvanathan
Activity Score 3

very innovative idea!

Amrit's picture
Amrit
Activity Score 3

complete package! :)

ek kanya's picture
ek kanya
Activity Score 814

nice! its all about packaging!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

kalpesh78's picture
kalpesh78
Activity Score 2578

nice.

ideas....30 minutes nahi toh free.

sreekumarrama's picture
sreekumarrama
Activity Score 8

Nice! Congratulations to the team.

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

monkey likes this :) smart :)

raulbanderas's picture
raulbanderas
Activity Score 357

COOL

Guest's picture
Guest

excellent

Guest's picture
Guest

Excellent

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