BSA Foldman: Pack and Go Poster and Carton

The foldable bicycle from BSA was printed on real cartons and placed at key BSA GO outlets in a way that no packing box has ever been before. Customers were drawn to this intriguing poster that could be taken down and folded in to box, ready to take. Succinctly driving home the ease of folding the cycle and it's primary benefit - Pack and Go. A folded version of the carton was also placed at the counter as an information "boxlet" inviting customers to take one home now!

Advertising Agency: JWT, India
Creative Directors: Senthil Kumar, Abraham Karimpanal
Art Director: Batul Turab
Copywriter: Arjun
Photographer: Akash Anandh
Published: December 2009

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11 comments

davidrx's picture
davidrx
3 pencils

Cool execution. Very creative!!! Good work

mokag's picture
mokag
6 pencils

nice

yuvanathan's picture
yuvanathan
3 pencils

very innovative idea!

Amrit's picture
Amrit
3 pencils

complete package! :)

ek kanya's picture
ek kanya
814 pencils

nice! its all about packaging!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

kalpesh78's picture
kalpesh78
2580 pencils

nice.

ideas....30 minutes nahi toh free.

sreekumarrama's picture
sreekumarrama
8 pencils

Nice! Congratulations to the team.

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

monkey likes this :) smart :)

raulbanderas's picture
raulbanderas
357 pencils

COOL

Guest's picture
Guest

excellent

Guest's picture
Guest

Excellent

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