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BSA Foldman: Pack and Go Poster and Carton

BSA Foldman: Pack and Go Poster and Carton
Your rating: None Average: 7.7 (29 votes)

The foldable bicycle from BSA was printed on real cartons and placed at key BSA GO outlets in a way that no packing box has ever been before. Customers were drawn to this intriguing poster that could be taken down and folded in to box, ready to take. Succinctly driving home the ease of folding the cycle and it's primary benefit - Pack and Go. A folded version of the carton was also placed at the counter as an information "boxlet" inviting customers to take one home now!

Advertising Agency: JWT, India
Creative Directors: Senthil Kumar, Abraham Karimpanal
Art Director: Batul Turab
Copywriter: Arjun
Photographer: Akash Anandh
Published: December 2009

11 Comments

davidrx's picture 3 pencils
davidrx | Sat, 2010-03-13 06:17
10

Cool execution. Very creative!!! Good work

mokag's picture 6 pencils
mokag | Sat, 2010-03-13 07:08
7

nice

yuvanathan's picture 3 pencils
yuvanathan | Sat, 2010-03-13 06:27
10

very innovative idea!

Amrit's picture 3 pencils
Amrit | Sat, 2010-03-13 06:38
10

complete package! :)

ek kanya's picture 814 pencils
ek kanya | Sat, 2010-03-13 11:49

nice! its all about packaging!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

kalpesh78's picture 2102 pencils
kalpesh78 | Wed, 2010-03-17 01:46

nice.

ideas....30 minutes nahi toh free.

sreekumarrama's picture 8 pencils
sreekumarrama | Wed, 2010-03-17 01:55

Nice! Congratulations to the team.

Pushkaraj Shirke's picture 215 pencils
Pushkaraj Shirke | Wed, 2010-03-17 02:18
9

monkey likes this :) smart :)

http://www.monkeyworks.in/

raulbanderas's picture 335 pencils
raulbanderas | Sun, 2010-03-21 18:00

COOL

Guest's picture
Guest | Thu, 2010-08-05 12:05

excellent

Guest's picture
Guest | Thu, 2010-08-05 12:05

Excellent

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