NewerOlder

Bridgestone South Africa: Bridgestone Bike Booth

When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we decided to create the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, excitement and growth. Who will show the most #Passion4Performance?

http://www.facebook.com/bridgestonesa

Advertising Agency: tinMan Digital, Centurion, South Africa
Directors: Ruan Strydom, Johan Oosthuizen, Riaan Nel
Client Director: Mike Eksteen (Amnicomm)
Strategist / Producer: Charl Diener
Technician: Roelf Daling
Photographer: Jurgens Johannes Burger
Videographer: Adam Heyns
Production Company: contentmintcrew.com
In partnership with: dwf.co.za
Published: February 2013

Related videos by Shutterstock

1 comment

kleenex's picture
kleenex
27762 pencils

Nice idea, just not that special.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments