Breast Cancer: Mannequin

Advertising Agency: Memac Ogilvy, Dubai, UAE
Client: Bare Essentials, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Copywriter: Nisha Wagh
Art Director: Rafael Rizuto
Graphic Designer: Regina Groffy
Production Director: Gregory Richmann
PR: Leila Amar, Rana Awad
Interactive: Preethi Mariappan, Chaitanya Kolwankar
Released: October 2008

19 comments

sneakyhands's picture
sneakyhands
1857 pencils

powerful. i also like that there are reminders in the private changing rooms.

Guest commenter's picture
Guest commenter

Strong and intelligent. Nicely done.

Guest commenter's picture
Guest commenter

Strong and intelligent. Nicely done.

Roger Daly's picture
Roger Daly
359 pencils

Yes.

iamcreative's picture
iamcreative
262 pencils

good work, very powerful.

x McCann's picture
x McCann

Done before by McCann Erickson, Kuala Lumpur in 2005.

meenu's picture
meenu

very nice..simple and strong.

meenu's picture
meenu

very nice..simple and strong.

Guest commenter's picture
Guest commenter

I agree that the concept is quite strong. The message is clear.

from a technical standpoint tho, the left breast has blotchy Photoshop Clone-tool work.
I noticed it without even looking directly in that area of the ad.

Guest commenter's picture
Guest commenter

yes. really bad photoshop. but if it was actually done (which i doubt, due to the fact that a new one-off cast would have to be made to make a one breasted Mannequin, which would be quite expensive) then its a nice idea.

jsantanaxp's picture
jsantanaxp
397 pencils

"from a technical standpoint tho, the left breast has blotchy Photoshop Clone-tool work."

LOL
I had the same impression.

-------------------------------------------
http://comunique9.blogspot.com

dannyvall's picture
dannyvall
78 pencils

Done, done!!! and really deficent art direction!! hooooo myy!!!
veeeeery firts idea

Guest commenter's picture
Guest commenter

YES REALLY BAD KLONE STAMP!
WTF?

Guest commenter's picture
Guest commenter
Guest commenter's picture
Guest commenter

Yea..McCann KL did the exact same mannequin idea years back. Submitted for local award but didnt win.

Guest commenter's picture
Guest commenter

Tom Carty directed this as a TV spot sometime back..go to the Gorgeous Productions website to see it. Spot is called Anyone. So its not just done..it's been beautifully done before. So if you've got to nick, be careful where you nick it from.

Guest commenter's picture
Guest commenter

Its poor and boring. Theres to much done with pupae.

james t's picture
james t

For all you tech wizards who have passed you your judgements by just looking at the image above - please check the URL below and clear your doubts : http://www.thenational.ae/article/20081028/NATIONAL/775413026/1020

The mannequin was real and the campaign went on to become a hit ...

Good Job ---- Gregory .......James, Chennai

Peter Miller's picture
Peter Miller

Stolen and boring. Its overused. With Pupuaes.

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