Breast Cancer: Mannequin
Advertising Agency: Memac Ogilvy, Dubai, UAE
Client: Bare Essentials, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Copywriter: Nisha Wagh
Art Director: Rafael Rizuto
Graphic Designer: Regina Groffy
Production Director: Gregory Richmann
PR: Leila Amar, Rana Awad
Interactive: Preethi Mariappan, Chaitanya Kolwankar
Released: October 2008
Comments
powerful. i also like that there are reminders in the private changing rooms.
Strong and intelligent. Nicely done.
Strong and intelligent. Nicely done.
Yes.
good work, very powerful.
Done before by McCann Erickson, Kuala Lumpur in 2005.
very nice..simple and strong.
very nice..simple and strong.
I agree that the concept is quite strong. The message is clear.
from a technical standpoint tho, the left breast has blotchy Photoshop Clone-tool work.
I noticed it without even looking directly in that area of the ad.
yes. really bad photoshop. but if it was actually done (which i doubt, due to the fact that a new one-off cast would have to be made to make a one breasted Mannequin, which would be quite expensive) then its a nice idea.
"from a technical standpoint tho, the left breast has blotchy Photoshop Clone-tool work."
LOL
I had the same impression.
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Comunique9
Done, done!!! and really deficent art direction!! hooooo myy!!!
veeeeery firts idea
YES REALLY BAD KLONE STAMP!
WTF?
It is real. I googled: It's all over the news. But looks photoshopped.
http://www.thenational.ae/article/20081028/NATIONAL/775413026/1020
http://business.maktoob.com/NewsDetails-20070423192961-Memac_Ogilvy_Du...
Yea..McCann KL did the exact same mannequin idea years back. Submitted for local award but didnt win.
Tom Carty directed this as a TV spot sometime back..go to the Gorgeous Productions website to see it. Spot is called Anyone. So its not just done..it's been beautifully done before. So if you've got to nick, be careful where you nick it from.
Its poor and boring. Theres to much done with pupae.
For all you tech wizards who have passed you your judgements by just looking at the image above - please check the URL below and clear your doubts : http://www.thenational.ae/article/20081028/NATIONAL/775413026/1020
The mannequin was real and the campaign went on to become a hit ...
Good Job ---- Gregory .......James, Chennai
Stolen and boring. Its overused. With Pupuaes.
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