Breast Cancer Hong Kong: Scratchcards
breastcancerhk.org
Agency: Grey, Hong Kong
Creative Directors: Todd McCracken, Keith Ho, Paul Chan
Copywriters: Craig Love, Paul Chan
Art Directors: Edgar Tang, V Lau
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9 Comments
is this in real lottery cards?
OK...2/5..
-Cheers,
Sandy
er, take a wild guess...
i hate to be the guy who says 'seen it', so i won't.
Works, but pretty obvious.
"The single most visited breast cancer site during the campiagn" ??
You'd hope so, I mean, how many dedicated breast cancer sites are there in Hong Kong?
As for "thousands of women all over the world" logging on to the site, well, I think these guys might be talking themselves up a bit here...
The idea is pretty obvious but if it worked that's great. Imagine though, if the idea was awesome...
not bad, inventive
• http://mikelightman.com/blog •
If those are actually lottery tickets, then they would have cost the gamblers money right?
what happens with the money they paid for this?
did they received another ticked?
www.pindaro.info
Does no one remember the sex lottery from a few years back?? If not, I may just have to rip it off as well, for the chlamydia campaign I'm working on at the moment...
Fantastic! 10/10
Global Cheese
Great idea for a great cause.
This would definitely stop me in my tracks and make me think.
Good job !