Breast Cancer Hong Kong: Breast mouse pad

Breast Cancer Hong Kong: Breast mouse pad

Examine regularly

To raise public awareness of breast cancer, special mouse pads were placed in select internet cafes across Hong Kong — promoting the importance of early detection through self-examination.

Agency: Grey, Hong Kong
Creative Director: Keith Ho, Paul Chan
Art director, Copywriter: Paul Chan
Production manager: Sammy Chau

Your rating: None Average: 7.4 (7 votes)

Comments

Submitted by Mtl Dave on Tue, 2006-08-15 14:35.

Great.

Submitted by Oxo on Tue, 2006-08-15 15:04.

I am not sure this mousepad is targeted at female internet users.
Looks more like something a guy would buy for the visual, then say "yeah I participate in Breast Cancer awareness"

Submitted by Zulu on Tue, 2006-08-15 15:44.

I want one of those.

And I don't even have a mouse, I use the trackpad.

Submitted by MADE in the USA on Tue, 2006-08-15 20:18.

I'm sorry what were you saying??

<<>><<>>

Submitted by Cindy (not verified) on Tue, 2006-08-15 21:19.

That is fantastic ! Breast cancer is a serious issue for women and i love the shock value of this idea. Brilliant work.

Submitted by Tee (not verified) on Tue, 2006-08-15 21:25.

Wow. That's a real winner !

Stunning !

Submitted by MrPeach (not verified) on Tue, 2006-08-15 22:27.

I love it! I'll take two please!

Submitted by whitespace on Tue, 2006-08-15 23:09.

I prefer the Axe mousepad idea.

I reckon these will get stolen too, I guess. The full frontal might be a little uncomfortable for some people.

Paul Chan's name is everywhere.

ivan's picture
Submitted by ivan on Wed, 2006-08-16 00:29.

http://adsoftheworld.com/media/ambient/axe_mousepad

Submitted by Guest (not verified) on Wed, 2006-08-16 09:19.

Nice try. Jury'll like it, huh?

Submitted by mikelite on Wed, 2006-08-16 10:01.

I don't think it's 100% fair or equal to compare this to the Axe one, but something about this feels too simplistic. But, again, gotta give 'em credit for getting the message out in an original way.

Submitted by KK (not verified) on Wed, 2006-08-16 11:20.

Idea been used before (in thailand).

Submitted by shockr (not verified) on Wed, 2006-08-16 11:25.

The difference between HK and Thailand is that in Thailand, they probably used a ladyboy (transvestite) instead!

Submitted by azndrew (not verified) on Wed, 2006-08-16 19:38.

kinda dumb, as males outnumber females at internet cafes 3:1

Submitted by Guest (not verified) on Thu, 2006-08-17 02:02.

scam, scam, scam, scam, scam, scam.

Submitted by Hernan (not verified) on Thu, 2006-08-17 04:56.

Thats been done by bbdo puerto rico. Nice idea but its been done...
check it out bbdopr.com

Submitted by Byte (not verified) on Thu, 2006-08-17 19:07.

I make this idea in year 2001.
New york festivals finalist.

Submitted by ellty on Tue, 2006-11-14 13:55.

Not clear enough...Wrong place to reach the target as well I think. I imagine more the guys visiting porn sites being very happy about having a mouse pad with breast. I also reminds me of something Axe did ( I think it was Axe...), the mouse pad was a skirt and the mouse was under the skirt.So it looked like you were doing naughty things to a demoiselle when surfing...lol

Submitted by ooops on Sun, 2007-02-11 23:38.

i think some of the old man/women do visiting cc
even kids also surf internet at cc
targeting group is blur
the shouts from the images (which digest at first) may be reject by some people