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Breast Cancer Awareness: Mousepad

Breast Cancer Awareness: Mousepad
Your rating: None Average: 7.8 (11 votes)

Advertising Agency: Lem, Shanghai, China
Creative Director / Copywriter: Michael Chueng
Art Directors: Lin Hua, Tianyi
Photographer: Weifei

Comments

ManchuChanchu's picture 701 pencils

i like!

Wordnerd's picture 5230 pencils

me too! nice

Mattse's picture 26 pencils

Hate to say it. Been done before. And been done better. This is crude.

protex.happydent's picture 30 pencils

really?

picturejockey's picture 628 pencils

I am not entirely sure but I guess I have seen something like this before too.

http://www.navinharish.org

Guard your ideas's picture

China involved again huh? Surprise, surprise. They really do enjoy doing what's already been done in China don't they.

Billy Hill's picture

I love the creative explination more than the ad!

'breasts targets females...' Shit hey! I thought breast cancer it self would do that little targeting job just fine.

'Tridimensional mouse mat ...' and I thought three dimenional was cool enough. Obviously not.

'Made by rubber..' Well done rubber! What else have you made lately, rubber old cock?

You idiots. Get a decent translator for Christ's sake.

10/10 on the Poo scale!!

Philip's picture 71 pencils

this sells as a regular product all over the world, ... I don't feel that anyone came up with an idea here, ... just blindly doing anything to get an award ...
click here for the regular product ...

http://www.alza.cz/podlozka-pod-mys-gelova-obrazkova-divci-vn

Bauducco's picture 297 pencils

I liked it!

I mean, i really doubt any woman would use it, but if i had to buy a new mouse pad, that would be the one! All day rubbing boobs, not bad, not bad at all!

And it´s educative too! I believe in two or three days you´ll be able to walk around offering women your breast cancer detecting skills.

lamz's picture 214 pencils

I'm a girl, I wouldn't use it, and I don't want to be reminded with the cancer all day long if you know what I mean..
some people've experienced it in the family and it hurts just thinking about it.. sorry!

and I wouldn't like to rub an other woman's boobies all day as well.. ;-/

Mister Ham's picture

True… I'm a man and I think the work on breast cancer should still be serious.
This aproach here is a much too manly and misses the female target group totally (you'll get playboy readers, or penthouse)
The way it is art directed is a nice joke, but do people wanna see jokes about breast cancer?

marco's picture 122 pencils

hmm one girl rubbing another girls breasts all day... hmmm.

On serious note, good point lamz why would Asian woman want to be reminded of this all day.

Also i know Asians often use westerners in ads, but being an Asian woman and rubbing a westerner woman's breasts all day...weeeeird.

bubblestheclownfish's picture 317 pencils

Thank you lamz, for summarizing what I feel that the majority of women would think/react looking at this. It's bad.

Also - first thought was that it was for a breast enlargement clinic.

PaulyG_fill in the blank's picture 1154 pencils

ha, I thought the same thing. If they want to reach women, they shouldn't have made the breasts look like huge fake tits.

puppiepoppy's picture 1582 pencils

Well, as I've said in other posting...if you can't write in English, don't! The translation suxs. Also, I'm having problem accessing (to check out if this is genuine) the above mentioned website. It doesn't seems to exists.

Overall, this is just a really bad creative attempt. Really not well thought. And lack of taste, knowledge and relevance.

"Bowww Wowww"

addyhoch10's picture 2603 pencils

the sad truth is that 80% of breast cancer awareness ads look like cheap entertainment for men. this one's probably the worst i've seen so far. it looks like a sex doll.

these pubescent guys seem to forget that breast cancer is a serious disease. besides missing it they also offend and make fun of their target group.

next time they should either ask a woman to join their creative team or just use their spoilt brains for other scam clients like a sex shop or similar.

lamz's picture 214 pencils

it was a genuine reaction to what I saw..
I couldn't think of anything else frankly ; P

spiralz's picture 342 pencils

Why a blonde if it was made in China?

Maybe because most of the chinese girls don't have big boobies?

Spanky's picture 2023 pencils

considering women are the target, i don't think rubbing their hands on a sexy woman's tits all day is going to be very appealing to them.

veroruvioli's picture 86 pencils

ay ay ay....esto no aporta en nada en la lucha contra el cáncer...lo hicieron de puro calentones...

Guest's picture

tu si que me pones calenton

Guest's picture

tu si que me pones calenton

Blahg's picture 648 pencils

I'm going to guess that like a LOT of the Chinese ads showing up here lately this is fake. Why would you advertise using a Caucasian woman in China?

Maxwedge's picture 562 pencils

This has given me a brillaint idea for a jock itch product, bahahaha

== Bring back fags, lard and the biff.

michael's picture 14 pencils

good idea,i like it.

michael

coronam's picture 162 pencils

looks skanky. me no like.

Nasar's picture

Very good...

lifeonmars's picture 29 pencils

if i was a woman I would not want that someone continuously remembered me the risk of cancer to the breast ...at the end seems a goliardic gadget for male employs. :-)

FAHAD's picture 85 pencils

done to death. latest by Lowe Dubai for AXE

Byte's picture 275 pencils

Overdone!

Byte!

ki's picture 102 pencils

send me a dozen of those, PLEASEEEEEEEEEEEE!!!!!!!

RamQ's picture

i love it

Powertheflower's picture 30 pencils

There is a tiny demographic of women that will stop at this ad. Personally I thought it was one of those gimmick things like the naked woman toothbrush....cheesy! Forget the massaging part ..its yucky from the beginning and heheheh to the translators.

a.d.d.'s picture

Perverts make terrible doctors & copping a feel of some woman's hooters does not reduce breast cancer.

You realize women DIE from this disease, right?

(Where's a Chinese translator when you need one?)

linhua96's picture 20 pencils

good idea,i like it!

picangy's picture

... oh my god!!! www.21breast.com is a pornographic website! O_O

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