Breast Cancer awareness: Boob rings
Agency: Jimenezbasic, Philippines
Creative Director: Don sevilla
Art director/Copywriter: Joey Ong
Photographer: Lester Obice
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
18 Comments
Very interesting~
kinda rude. imagine a woman whose breast had to be taken off reading this 'losing one can be this easy' card.
i think this is slightly crossing the thin line between a good idea and bad taste. but if it helps to get women's awareness for breast cancer it's ok
I think it can be so much interesting like when you open it it says losing ya tits can be this easy, and when you close it back it says gaining it back can be easy too, lose ya tits, gain it back, lose ya tits, gain it back....
you're retarted. It's NOT A GAME. (Sorry ladies he's young)
Sincerely,
Arnold Santillan
714-206-2459
i bet you know nothing about breast cancer vibe
of course not. he's never seen a breast before, he was bottle fed.
Sincerely,
Arnold Santillan
714-206-2459
Vibe, you aren't being funny. More like ignorant.
You can't get your breast back after you've had it removed. And it's quite a traumatic event for a woman to go through.
Shame.
sucks.
I think its quite a nice idea and i think it will work. Some of my friends were the victims of Breast cancer and after they saw this, they said its ok and actually its a nice idea and its a fact. So overall, its a good one.
the idea itself is nice, but should consider more for the copy.
perhaps some line that show sincerity to help? since this might be a sensitive issue and women are sentimental. In the copy, i don't feel any sincerity, i feel....hey look you could lost yours this easy and hey you need to be careful ya else u might lost yours as easy as this.
http://jennywhx.blogspot.com jwhx:Visionary
who reads a long copy?
I agree with Jenny, you are correct...
yeah this needs some context in the body copy. and a line on the outer i think.
im not to sure if i get the relation between unhooking the string to breast cancer. seems they found a piece which represents breasts but havent thought the idea fully through?
im all for interaction but it doesnt do it for me.
ps - you'd be suprised at how many people read long copy. when you have time to read copy in pieces such as dm then you'll read it. long copy at tube platforms is great.
of course you wouldnt think of putting them on 48sheets.
theres a place for long copy.
I'm fairly certain this is an invitation, not an ad.
You would read it if you received this in your mail slot and you were being invited to go to this event.
It's not about the string, it's about not seeing the round shape that the string was attached to. ie: you had two breasts, you get breast cancer in one of them, they remove it, now you only have one.
Works for me. There's no point being too delicate and trying not to offend people. Considering cancer (in all its forms) will effect 1 in 3 of us, then awareness is better than ignorance. Copy could have been a little more tactful though.
kalla yaar kalla. visualisation is great !!!!
does anybody know when this was published?
_______________________________________________________
For those I love I will sacrifice