18 comments

Vibe's picture
Vibe
230 pencils

Very interesting~

addyhoch10's picture
addyhoch10
2592 pencils

kinda rude. imagine a woman whose breast had to be taken off reading this 'losing one can be this easy' card.

i think this is slightly crossing the thin line between a good idea and bad taste. but if it helps to get women's awareness for breast cancer it's ok

Vibe's picture
Vibe
230 pencils

I think it can be so much interesting like when you open it it says losing ya tits can be this easy, and when you close it back it says gaining it back can be easy too, lose ya tits, gain it back, lose ya tits, gain it back....

pixelbomb1's picture
pixelbomb1
2555 pencils

you're retarted. It's NOT A GAME. (Sorry ladies he's young)

Sincerely,
Arnold Santillan
714-206-2459

addyhoch10's picture
addyhoch10
2592 pencils

i bet you know nothing about breast cancer vibe

pixelbomb1's picture
pixelbomb1
2555 pencils

of course not. he's never seen a breast before, he was bottle fed.

Sincerely,
Arnold Santillan
714-206-2459

ellehcimeo's picture
ellehcimeo
3522 pencils

Vibe, you aren't being funny. More like ignorant.
You can't get your breast back after you've had it removed. And it's quite a traumatic event for a woman to go through.
Shame.

kandi's picture
kandi
204 pencils

sucks.

Daryllee's picture
Daryllee
56 pencils

I think its quite a nice idea and i think it will work. Some of my friends were the victims of Breast cancer and after they saw this, they said its ok and actually its a nice idea and its a fact. So overall, its a good one.

jennywhx's picture
jennywhx
1142 pencils

the idea itself is nice, but should consider more for the copy.
perhaps some line that show sincerity to help? since this might be a sensitive issue and women are sentimental. In the copy, i don't feel any sincerity, i feel....hey look you could lost yours this easy and hey you need to be careful ya else u might lost yours as easy as this.

swat's picture
swat
355 pencils

who reads a long copy?

Daryllee's picture
Daryllee
56 pencils

I agree with Jenny, you are correct...

cwiss's picture
cwiss
74 pencils

yeah this needs some context in the body copy. and a line on the outer i think.

im not to sure if i get the relation between unhooking the string to breast cancer. seems they found a piece which represents breasts but havent thought the idea fully through?

im all for interaction but it doesnt do it for me.

cwiss's picture
cwiss
74 pencils

ps - you'd be suprised at how many people read long copy. when you have time to read copy in pieces such as dm then you'll read it. long copy at tube platforms is great.

of course you wouldnt think of putting them on 48sheets.

theres a place for long copy.

ellehcimeo's picture
ellehcimeo
3522 pencils

I'm fairly certain this is an invitation, not an ad.
You would read it if you received this in your mail slot and you were being invited to go to this event.
It's not about the string, it's about not seeing the round shape that the string was attached to. ie: you had two breasts, you get breast cancer in one of them, they remove it, now you only have one.

spart1968's picture
spart1968
12 pencils

Works for me. There's no point being too delicate and trying not to offend people. Considering cancer (in all its forms) will effect 1 in 3 of us, then awareness is better than ignorance. Copy could have been a little more tactful though.

atulspande's picture
atulspande
180 pencils

kalla yaar kalla. visualisation is great !!!!

vicky89's picture
vicky89
12 pencils

does anybody know when this was published?

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