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Bray Leino: Christmas card

Bray Leino: Christmas card
Your rating: None Average: 5.8 (14 votes)

This year, instead of Christmas cards we're donating money to the NoMore Landmines Trust. Best wishes from all of us at Bray Leino Bristol.

Advertising Agency: Bray Leino, Bristol, UK
Creative Director: Richard Kramer
Art Director / Copywriter: Morgan Cummins
Designer: Paul Lappin
Released: December 2006

Comments

lostinla's picture 42 pencils

A piece that is obviously more expensive than a Christmas card announcing you aren't sending out Christmas cards and donating the money?

"Results are ripples on the ocean of intent." - Hrant Papazian

TheEnergizerBunny's picture 6 pencils

Not if they were baked by an agency staff member. Nice sentiment, nice idea.

lostinla's picture 42 pencils

I'm all for the sentiment and most of the idea, it's just the logic that breaks down for me. I wish it said "Instead of sending out Christmas gifts, we are making a donation in your name to…"

"R

"Results are ripples on the ocean of intent." - Hrant Papazian

Dzsoi's picture 5230 pencils

Exactly. It's disturbing. Change 'cards' to 'gifts' and it's fine.

BoniS's picture 87 pencils

The Gingerbread boy from Shrek got a nother gig!

*If you're not satisfied, you can always beat it.

deacon -54-'s picture 34 pencils

I like it. Got me all choked up for the one legged ginger bread man.

Can you even call it an agency self promo ad if they are trying to be magnanimous in donating money?

i normally don't get it.

*i normally don't get it.*

Tero Ylitalo's picture 347 pencils

i like the idea but why the smiling face?

Tapper's picture 480 pencils

what has a ginger bread man got to do with xmas

Strip. Strip. Strip.

LeeHarvey's picture 1810 pencils

What have you got to do with advertising and what do you mean by saying 'strip' three times.

Tapper's picture 480 pencils

obviously a lot more than you because you're in fking nepal. Strip the idea down, again and again and again.

Strip. Strip. Strip.

LeeHarvey's picture 1810 pencils

Thanks for explaining stripstripstrip, Ali Baba! What's wrong with Nepal? As if the Arab Emirats is sacred...