Brastemp: Stainless

Brastemp Stainless. The real stainless.
To advertise Brastemp’s line of stainless refrigerators, stoves and microwave ovens, we decided to take advantage of stainless walls in shopping center elevators by placing outline stickers with the shape of the products.

Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Art Director: Cicero Souza
Copywriter: Cristiano Cera
Photographers: Rodrigo Ribeiro, Sérgio Prado
Released: December 2008

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11 comments

Guest's picture
Guest

Muito boa!!

Guest's picture
Guest

fraquinha... nao compro uma cozinha de inox pq q ela tem cara de elevador de shopping... trouxe o produto pro lugar comum ao inves de enaltecer o inox.

Guest's picture
Guest

ruim e ainda por cima fake

Guest's picture
Guest

Excelent use of media!!!

dshott's picture
dshott
475 pencils

If I was in a lift and I saw that, I'd take a picture.
Anyone help out with the translation please?

Guest's picture
Guest

Very good, very simple.

Thek's picture
Thek
20 pencils

Done.

Congratulations boys.

Guest's picture
Guest

Excelent !!!

NatalieM's picture
NatalieM
1687 pencils

Very cool, indeed! Way to use an existing setting to your advantage.

andré ™'s picture
andré ™
144 pencils

Slogan:

"Brastemp Inox
It's even
prettier by itself."

I don't know... didn't really get it, and I do speak the language. Weird slogan.

But nice placement, that's for sure, just need a better slogan.

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