Brastemp: Stainless
Brastemp Stainless. The real stainless.
To advertise Brastemp’s line of stainless refrigerators, stoves and microwave ovens, we decided to take advantage of stainless walls in shopping center elevators by placing outline stickers with the shape of the products.
Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Art Director: Cicero Souza
Copywriter: Cristiano Cera
Photographers: Rodrigo Ribeiro, Sérgio Prado
Released: December 2008
11 Comments
Muito boa!!
fraquinha... nao compro uma cozinha de inox pq q ela tem cara de elevador de shopping... trouxe o produto pro lugar comum ao inves de enaltecer o inox.
ruim e ainda por cima fake
Excelent use of media!!!
If I was in a lift and I saw that, I'd take a picture.
Anyone help out with the translation please?
Duncan
http://www.dshott.co.uk
Very good, very simple.
Done.
Congratulations boys.
Excelent !!!
Very cool, indeed! Way to use an existing setting to your advantage.
-Natalie
http://www.nataliemarion.com
http://myappleapps.blogspot.com/
http://mimundoenotromundo.blogspot.com/
nice .. very nice
www.barcreativo.com
Slogan:
"Brastemp Inox
It's even
prettier by itself."
I don't know... didn't really get it, and I do speak the language. Weird slogan.
But nice placement, that's for sure, just need a better slogan.
and... andre navas | design