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Evidence Bags

Agency: 
Published/Aired: 
May 2010
Description: 

Brandhouse liquor company's Drive Dry initiative wanted to confront South African's nonchalant attitude towards drinking and driving. Potential drunk drivers needed to be reached at the crucial time when they are thinking of driving home after a party. The thought that drinking and driving turns your car into a murder weapon led to the idea of placing cars inside giant evidence bags. Watch the video.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Directors: Reijer van der Vlugt
Copywriter: Justin Osburn

Comments (7)

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Highest Rated

ErickStow's picture
ErickStow
Activity Score 69

Cleh-heh-verrrrrrr!

shitmonk's picture
shitmonk
Activity Score 465

when i first read the teaser line, i thought it was all the pieces of the car placed in evidence bags one by one, that would have been more effective imo.

Hiperion's picture
Hiperion
Activity Score 3138

good idea

kindlovingsoul's picture
kindlovingsoul
Activity Score 82

Great concept. I would have placed a slightly damaged vehicle in the bag for a stronger visual though... but the idea is very good.

divschadha's picture
divschadha
Activity Score 29

I like the idea....its a naice way to communicate the message, however, like someone above said, slightly damaged car or maybe with some blood stains would have created a better impact leaving people slightly horrified too.

Divya Chadha

Galo's picture
Galo
Activity Score 446

Really, really nice idea!!

Safi27's picture
Safi27
Activity Score 47

Muy bueno!! Un gran impacto!!

ErickStow's picture
ErickStow
Activity Score 69

Cleh-heh-verrrrrrr!

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