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A Life Wrecked

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Published/Aired: 
November 2009
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Description: 

Brandhouse liquor company's Drive Dry initiative wanted those attending the Whisky Live Festival to be discouraged from driving home under the influence. The personal belongings of Heather Cosser - a woman killed by a drunk driver - were collected from her family. Her belongings were crushed with an entire car in a heavy-duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn

Comments (17)

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Highest Rated

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Great concept, very strong.

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