Brandhouse Drive Dry: A Life Wrecked

Brandhouse liquor company's Drive Dry initiative wanted those attending the Whisky Live Festival to be discouraged from driving home under the influence. The personal belongings of Heather Cosser - a woman killed by a drunk driver - were collected from her family. Her belongings were crushed with an entire car in a heavy-duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn
Published: November 2009

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17 comments

Huub's picture
Huub
246 pencils

Beauty

keithstoeckeler's picture
keithstoeckeler
425 pencils

That has to be the most compelling reason to not drink-and-drive I have ever seen. Well done.

AssassinX's picture
AssassinX
1329 pencils

Good idea.

Yeah, it's a very clever way to tell this sad story and meanwhile grab everybody's attention.

Well done!

Guest's picture
Guest

Very compelling. Good approach.

MissCopywriter's picture
MissCopywriter
168 pencils

Very powerful. This is undeniable for drunk drivers. Great job.

Guest's picture
Guest

I hope this isn't entered for awards. It'd be most insensitive.

Guest's picture
Guest

very moving great idea

Manish Sharma's picture
Manish Sharma
45 pencils

I am touched.

bobby666's picture
bobby666
1460 pencils

applause. a masterpiece of an idea. too good guys. its a knock-out concept. cheers!

bobby666's picture
bobby666
1460 pencils

9/10.

Guest's picture
Guest

Hardcore

Guest's picture
Guest

There's nothing more shocking than reality itself. Have seen crashed cars, blooded clothes, testimonials, etc.... this is like in the same path but with a new envelope, nice!

DJVassallo's picture
DJVassallo
243 pencils

More in the line of shocking installations, seems it's the only way it works to prevent people on drinking & driving, cool

raven's picture
raven
204 pencils

good

Guest's picture
Guest

fantastic

Guest's picture
Guest

Was it done for awards, or to actually save people's lives?

Guest's picture
Guest

Great concept, very strong.

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