Brandhouse Drive Dry: A Life Wrecked
Brandhouse liquor company's Drive Dry initiative wanted those attending the Whisky Live Festival to be discouraged from driving home under the influence. The personal belongings of Heather Cosser - a woman killed by a drunk driver - were collected from her family. Her belongings were crushed with an entire car in a heavy-duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn
Published: November 2009
17 Comments
Beauty
That has to be the most compelling reason to not drink-and-drive I have ever seen. Well done.
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Good idea.
Yeah, it's a very clever way to tell this sad story and meanwhile grab everybody's attention.
Well done!
Very compelling. Good approach.
Very powerful. This is undeniable for drunk drivers. Great job.
I hope this isn't entered for awards. It'd be most insensitive.
very moving great idea
I am touched.
applause. a masterpiece of an idea. too good guys. its a knock-out concept. cheers!
9/10.
Hardcore
There's nothing more shocking than reality itself. Have seen crashed cars, blooded clothes, testimonials, etc.... this is like in the same path but with a new envelope, nice!
More in the line of shocking installations, seems it's the only way it works to prevent people on drinking & driving, cool
Hormone vs Neuron - Twitter
good
fantastic
Was it done for awards, or to actually save people's lives?
Great concept, very strong.