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Brand24 / IKEA: We welcome a new client

We (Brand24) wanted to welcome a new client (IKEA Poland) to our family. Instead of creating another boring press release, we decided to create a video featuring our company's founders in pretty unusual situation. We also wanted to prove you can do something valuable with a small budget and time-frame. Results: 54 000 Youtube views in first two days. It became top 10 most popular and most shared videos in Poland. Video shares increased IKEA buzz by over 350%. With 99% positive opinions, it has become one of the most successful viral campaigns in Poland.

Advertising Agency: Brand24
Creative Director: Michal Sadowski
Copywriters: Michal Sadowski, Karol Wnukiewicz
Film Director: Dariusz Majewski
Published: August 2013

6 comments

kleenex's picture
kleenex
34600 pencils

eeehhh...

socialmemos's picture
socialmemos
5 pencils

can answer any questions for you guys? :)

Ceballos's picture
Ceballos
625 pencils

Yeah, why have all your friend voted 10 to this campaign? It´s so forgettable

socialmemos's picture
socialmemos
5 pencils

Well, It's effects say otherwise :)

I am sorry, you don't like it.

PS: Believe me, if my friends got here, it would be a lot more than 26 votes.

ThisIsGuerrilla's picture
ThisIsGuerrilla
49 pencils

I like it, and how often advertising agencies do this to new clients??

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