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Comments (18)

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Highest Rated

too_graphic's picture
too_graphic
Activity Score 11

Is this just an excuse to use Braille in a solution? "Right team, for next brief we get, regardless of the client or product, we're using braille as the solution. Don't give me reasons! I want results!"

CreepingFeature's picture
CreepingFeature
Activity Score 244

Blind people, braille, skin, vaselin, bus stops - where's the link?

Signe_S's picture
Signe_S
Activity Score 357

I dont get it neither.

shatru's picture
shatru
Activity Score 101

i guess its goto do with sense of touch..!!! braille -touch -skin..!!!

vurtomatic's picture
vurtomatic
Activity Score 364

Blind people have a better sense of touch? So ... ... ... blind people ... touches your skin and goes, WOW, amazing skin?? Blinding me.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

d i s c o n n e c t

Totto's picture
Totto
Activity Score 685

how do you expect the blind to have a brand recall.How do you expect the non blind to read the copy.

Intelligent ads are the need of the hour.

Jet Lee's picture
Jet Lee
Activity Score 127

I guess what they're trying to say is, 'Our skin is amazing coz we can even read with our sense of touch. So, better take care of our skin with Nivea'.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

NICE twist there Jet, Nivea, heh-heh...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

Jet Lee's picture
Jet Lee
Activity Score 127

D'oh! My bad. I meant Vaseline! haha.. thanks for the correction. lol.

Geko's picture
Geko
Activity Score 161

Really distorted thinking.

aj_stone1981's picture
aj_stone1981
Activity Score 482

It's a lovely thought, but a blind person is never ever going to touch an advert at a bus stop, they won't even know the ad is there.
Harsh i know, but true.

A

capywriter's picture
capywriter
Activity Score 5509

works way better with the shopping caddie, where people touch the braille text automatically...

marco's picture
marco
Activity Score 118

I personally think it's in bad taste but the thought is actually not as bad as you all make it out to be. As people of curiosity we would automatically want to touch it & try for ourselves
how it feels to be blind i guess. With that in mind the feeling of the braille & our skin touching it & feeling every lump that is an amazing thing, so i see the connection, but by saying my skin is
amazing doesn't make me go yes it is & i need to look after it. I think thats the missing link they missed.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Clever idea at the expense of clear communication = bad idea.

I give them titties two thumbs down.

We're going to need more lube.

but_why's picture
but_why
Activity Score 280

It's not great but it ain't that bad. In fact I think it's quite beautiful actually. Maybe it is a bit subtle visually but if I was at a bus stop I'd be drawn to a very different looking ad shell.

Reminds me of why my skin is amazing and points out how I can look after it. What's the problem.

And for all those out there that thought it was aimed at the blind - I don't think so, somehow.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

braille letters are rough. arn't they ? braille letters could be red by blind people. it would have been better at least if this was written in English by "braille" pattern.

bite me

Tapper's picture
Tapper
Activity Score 490

spot on baloonatic

Strip. Strip. Strip.

too_graphic's picture
too_graphic
Activity Score 11

Is this just an excuse to use Braille in a solution? "Right team, for next brief we get, regardless of the client or product, we're using braille as the solution. Don't give me reasons! I want results!"

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