Bounty: Big skills

Makes small work of BIG spills.

Advertising Agency: Publicis New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Art Directors: Liem Nguyen, Brian Choi
Copywriters: Jeremy Filgate, Simeon Roane
Released: April 2009

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25 comments

freakart's picture
freakart
534 pencils

Nice, cool that the coffee was real, as I understud.

_____________________________________________________________

Creativity!

freakart.lv | Twitter

bknowlden's picture
bknowlden
3647 pencils

it sure doesn't look real. awesome idea, nonetheless.

ivan's picture
ivan

I think it smelled real, but wasn't real.

Ivan Raszl, admin of AotW

Guest's picture
Guest

Very "Artistic"
best way to NOT remember the Sponsor...

Guest's picture
Guest

hrm... good point: where's the product in all this hoopla? circling overhead like am agoraphobic Superman? (The small inanimate product shot doesn't count, btw).

HappyHour's picture
HappyHour
2387 pencils

nice idea, is the popsicle real? it looks like the guy is licking it. wonder if bounty cleaned up the sticky sidewalk when it melted.

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

jajaj I wouldn't lick a huge Ice pop laid on street, and that coffee looks fake.
but cool idea.

Guest's picture
Guest

Cool visuals. Though they do look pretty 'scammy'

alan_rhl's picture
alan_rhl
23 pencils

To whom it may concern,

I am Alan Ren from Asia Outdoor, an OOH magazine based in Shanghai, China. The other day, I found some wonderful OOH ad pics from your website and one of them might be a great cover for Asia Outdoor. The picture I selected is attached as your reference. I wonder whether we can have your permission to use the pic as magazine cover, we will show courtesy of your organization on the copyright page.

And if I can go ahead with the pic, I need a high definition picture for the attached one(1024*768)from you.

thanks and best wishes,

E-mail:alan_rhl@126.com

Guest's picture
Guest

i wrote you an email... i am the art director for this.

let me know what image you need exactly and i can give you a high-res after speaking with publicis

thanks alan!

Guest's picture
Guest

let me know which image you need the coffee cup or the popsicle high res... or do you need both?

liem.nguyen@publicis-usa.com

tirthomitro's picture
tirthomitro
2758 pencils

this one roks

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

very nice,非常好!

Guest's picture
Guest

How exactly is bounty doing anything about this big spill? Exactly... it's not doing jack shit.

Abudho's picture
Abudho
18 pencils

...the idea is great... but a lot of suspense man. Any way you will know a great idea when everyone has something to say about it (negative or positive)... thus the word REMARKABLE (worth of a remark) :-)

Thoughts become things.

Guest's picture
Guest

IMHO, the idea conveyed is quite the opposite of what is written. By magnifying the coffee cup / popsicle, it seems that such small things too appear as a headache, when using the said abosrbent towels.

Guest's picture
Guest

Yeeeees! I lke it!

noisyhk's picture
noisyhk
48 pencils

haha... it's very funny if i see it on street.

Guest's picture
Guest

Skills? Spills.

Guest's picture
Guest

boy.. there are some bitter art directors on this page...who wish they thought of this. 'Creatives' .. less writing and more thinking. OK?

GraphicJ's picture
GraphicJ
51 pencils

MMmmmm would of taken that popsicle home.
...
Love the idea.

Guest's picture
Guest

I love this one :)

It puts a smile on my face when i see something interesting on the way to work and the popsicle looks so yummy!

then i realise its an AD about the cleaning agent.

Next time when i shop and i see this particular cleaning agent im reminded of this fun moment and thus would help make me want to buy this :)

Good work... i fear people might get stomach ache from licking the popsicle tho :P

Maliheh's picture
Maliheh
79 pencils

kewl / hot idea

wt da?

bad copy's picture
bad copy
808 pencils

the average rating is 8,2.
kidding me?

Guest's picture
Guest

Nice idea, execution looks pretty realistic! I would've wanted to get the people on the street more involved though and I don't like the big ugly and obvious signs placed next to it.

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