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Boral: The Hippie Cement Truck
Happily powered by natural gas.
Advertising Agency: Brave, Sydney, Australia
Creative Director: Yanni Pounartzis
Copywriter: Annika Johansson
Art Directors: Guy Collins, Gavin Maloney
Illustrator: Karl Kwasny
Released: July 2008
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Cool and fun. Like it.
wow... natural gas... guess what? oil/ petroleum is also natural.
and burning gas also polutes.
yeah... i don't get it, is it something environmental in that? otherwise nice art direction:)
WHy does the idea of "natural gas" always makes me giggle naughtily?!
I like the contrast but even if the truck runs to the natural gas it is a cement mixer all the same
http://www.coupsdepub.com/
similar, but not same, is running in the Czech Republic from year 1997.
Zapa beton ("Zapa concrete") had only 1 radio spot (theme in mafia helping people into the concrete/cement graves) and that together with their cars and factories resulted in their overall distinction.
have a look: http://www.zapa-beton.cz/index.php?option=com_rsgallery2&Itemid=8
their factories often respond to the place - e. g. near to the "battle of 3 caesars" is in the shape of a soldier from Napoleon times, another one close to huge neolithic settlement has got similar ornaments and so on....
i've loked at zapa and WOW, now that's graphic design
Too hippie. They should do something more "natural".
*prrrrrrrrrrrrrrrrfpt*
Ah... loving that natural gas
COOL !!
Super idea. When I first time saw this I thought that are trucks with m&m's :D or smarties.
can these be shrunk into a Matchbox / Hot wheels toy ? coz i'd love one for my desk!