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The Hippie Cement Truck

Agency: 
Published/Aired: 
July 2008
Description: 

Ambient advertisment created by Brave, Australia for Boral, within the category: Industrial, Agriculture.

Happily powered by natural gas.

Advertising Agency: Brave, Sydney, Australia
Creative Director: Yanni Pounartzis
Copywriter: Annika Johansson
Art Directors: Guy Collins, Gavin Maloney
Illustrator: Karl Kwasny

Comments (12)

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Highest Rated

Angrayus's picture
Angrayus
Activity Score 7

can these be shrunk into a Matchbox / Hot wheels toy ? coz i'd love one for my desk!

cocochiller's picture
cocochiller
Activity Score 146

Cool and fun. Like it.

Alistair C.'s picture
Alistair C.
Activity Score 692

wow... natural gas... guess what? oil/ petroleum is also natural.
and burning gas also polutes.

drsworld's picture
drsworld
Activity Score 14

yeah... i don't get it, is it something environmental in that? otherwise nice art direction:)

Barbara Agatha G.'s picture
Barbara Agatha G.
Activity Score 70

WHy does the idea of "natural gas" always makes me giggle naughtily?!

CR_AD's picture
CR_AD
Activity Score 413

I like the contrast but even if the truck runs to the natural gas it is a cement mixer all the same

http://www.coupsdepub.com/

j.k.'s picture
j.k.
Activity Score 2

similar, but not same, is running in the Czech Republic from year 1997.
Zapa beton ("Zapa concrete") had only 1 radio spot (theme in mafia helping people into the concrete/cement graves) and that together with their cars and factories resulted in their overall distinction.

have a look: http://www.zapa-beton.cz/index.php?option=com_rsgallery2&Itemid=8

their factories often respond to the place - e. g. near to the "battle of 3 caesars" is in the shape of a soldier from Napoleon times, another one close to huge neolithic settlement has got similar ornaments and so on....

alnore's picture
alnore
Activity Score 212

i've loked at zapa and WOW, now that's graphic design

fersvax's picture
fersvax
Activity Score 1239

Too hippie. They should do something more "natural".

FER.

walkingbuddha's picture
walkingbuddha
Activity Score 188

*prrrrrrrrrrrrrrrrfpt*

Ah... loving that natural gas

fen1x's picture
fen1x
Activity Score 471

COOL !!
Super idea. When I first time saw this I thought that are trucks with m&m's :D or smarties.

Angrayus's picture
Angrayus
Activity Score 7

can these be shrunk into a Matchbox / Hot wheels toy ? coz i'd love one for my desk!

Guest's picture
Guest

Check out gasland movie. Natural Gas has a new perspective.

The design on this trucks makes it look all good!

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