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Bootscraper

Published/Aired: 
July 2006
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Description: 

ASB Bank wanted New Zealand farmers to switch banks. Problem: farmers were in long-term banking relationships, and reluctant to talk.

Research identified that relationships, and hands-on faming knowledge, were key. To get a foot in the door, farmers were sent a cast-iron bootscraper, promising that ASB bank managers would walk the length of their farm to find out about their business, before stepping inside (with clean feet!) to chat.

Advertising Agency: Tequila, Auckland, New Zealand
Creative Director: Wayne Pick
Copywriter: Abo Abramowitz
Art Director: Wayne Pick

Comments (13)

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Highest Rated

drizae's picture
drizae
503 Activity Scores

It's great, really speaks to the target audience. Nice rural DM.

Fail Harder.

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