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Comments (19)

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capywriter's picture
capywriter
Activity Score 5509

Really nice idea... though, I think most of the 190 test-drives were not the result of climbers who were confronted with the ads. Rather coincidence or people who have seen the pics on other places...

Kateter's picture
Kateter
Activity Score 2029

now, if this is not extremly funny written (and looks like it isn't) I'd find this waaaaaaay too much. in our country people would definetly find these very offensive. taking a day off of everything and run into the stupid test drive ad is a bit over.

besides... 190 test drives in whole Germany? well, that's underachievement, isn't it?

pionier's picture
pionier
Activity Score 196

the idea is really unique. 190 test drives is not to be seen as underachievement. its quite a lot regarding the aspect that it is one of the most expensive cars of mercedes benz.

Kateter's picture
Kateter
Activity Score 2029

unfortunately test drives don't always have anything to do with the target audience. 'wanna-haves without enough money' are more likely to show up. and according to some study I've read few years ago these wanna-haves can make up to 70% in test drives of luxury cars.

steve_tree's picture
steve_tree
Activity Score 27

I don't know too much to take in

s-staeuber's picture
s-staeuber
Activity Score 2

http://de.youtube.com/watch?v=X0z63Pl-zPs

here is this case on youtube.

salamandos's picture
salamandos
Activity Score 1947

so many votes.. we should check the ips to see where the votes came from ;)

pionier's picture
pionier
Activity Score 196

Those where my votes, cause i didn't recognize that I already submitted :-)

Tincho's picture
Tincho
Activity Score 1093

Hahaha I saw the YouTube case, and its funny how they show it.

I think this IS the target audience, because they are looking for people who like outdoor living and adventures there. Its a good way to reach them.

In YouTube they say that the case has been on newspapers, blogs and flickr; and that can never be bad.

In YouTube says: "Over 190 calls for G-Class test drives at Mercedes-Benz dealers". 190 persons calling to Mercedes asking for test drives just in a few days cant be bad too, because this target isnt big.

teenie's picture
teenie
Activity Score 1894

If I made it all the way up and mountain and was so proud I'd run to scrawl my name in the book... only to find an ad up there..? I think I'd rip the page out. What we do is wonderful, inspiring and hopefully original - but we all need a break from ads. After all that climbing, I'd think I'd earned the right to not have to see the peak decimated by a cheap ploy.

iwritestuff's picture
iwritestuff
Activity Score 28

agreed. i cannot imagine accomplishing a climb, only to find my chance to be remembered tainted by an ad. thanks, mercedes.

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

teenie, WTF??!! it seems to be a students comment.

salamandos's picture
salamandos
Activity Score 1947

learn to live with criticism

adrianapr's picture
adrianapr
Activity Score 1254

why?... she wasn't offensive or anything, let her say what she wants...
she gave her opinion as a consumer too (which should always interest us, by the way).
honestly sometimes i think the same, a break is welcome every now and then.

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

salamandos, wtf!? seems to be a learn to live with criticism-comment.

salamandos's picture
salamandos
Activity Score 1947

chill out

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

after all:
wtf? seems to be a students work

salamandos's picture
salamandos
Activity Score 1947

exactly

Mr.Top's picture
Mr.Top
Activity Score 728

Smells like Alpine Fake Brise.

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