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BodyTech Gym: Weight Donation

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock, Rodrigo Moraes
Art Director: Marcelo Moura
Copywriter: Guilherme Fleury

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6 comments

mareanx's picture
mareanx
185 pencils

really effective way of helping people through advertising!!

kleenex's picture
kleenex
25530 pencils

Winner.

zhangcuihaoyun's picture
zhangcuihaoyun
43 pencils

severe

Andrés Mencía's picture
Andrés Mencía
4 pencils

I have just seeing this and it remember me so much to a campaign for the One Show Student Competition 2011.

The idea is exactly the same and the esthetic is quite similar.

What do you think?
http://www.behance.net/gallery/CITY-HARVEST-Food-converters/1257971

This work is from: Aida Martinez, Mapi Bartolomé (http://www.flickr.com/photos/mapibg/) , Antonio Jimenez (http://www.brasmen.com/) and Andrés Mencía (http://andresmencia.com/) with many more good ideas behind.

M K's picture
M K
15 pencils

Cannes.

karruza's picture
karruza
290 pencils

Gorgoues idea! social value is the most important thing to be concerned imho..

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