BodyTech Gym: Weight Donation

Average: 9 (46 votes)

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock, Rodrigo Moraes
Art Director: Marcelo Moura
Copywriter: Guilherme Fleury

6 comments

mareanx's picture
175 pencils
mareanx

really effective way of helping people through advertising!!

kleenex's picture
15790 pencils
kleenex

Winner.

zhangcuihaoyun's picture
43 pencils
zhangcuihaoyun

severe

Andrés Mencía's picture
4 pencils
Andrés Mencía

I have just seeing this and it remember me so much to a campaign for the One Show Student Competition 2011.

The idea is exactly the same and the esthetic is quite similar.

What do you think?
http://www.behance.net/gallery/CITY-HARVEST-Food-converters/1257971

This work is from: Aida Martinez, Mapi Bartolomé (http://www.flickr.com/photos/mapibg/) , Antonio Jimenez (http://www.brasmen.com/) and Andrés Mencía (http://andresmencia.com/) with many more good ideas behind.

M K's picture
15 pencils
M K

Cannes.

karruza's picture
296 pencils
karruza

Gorgoues idea! social value is the most important thing to be concerned imho..