BMW M3 Coupe: The Light Wall Reflection
Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Alexander Schill, Maik Kaehler, Christoph Nann
Copywriter: Andreas Schriewer
Art Directors: Manuel Wolff, Savina Mokreva, Roman Becker
Others: Robin Ruschke, Michael Falkensteiner
36 Comments
smart, very.
the ad which wasn't there
Clever and simple.
Smart idea. Applause!
Brilliant use of a tricky medium.
so what? pretty lame..
very smart. its awesome
Very smart to rotate the 'M' that way. Perhaps a bit too smart, I needed the explanation to understand the message.
very smart :)
www.it-evo.com
Really clever, why has no-one done this before????
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wow. nice job for the copywriter. to find words, which works with the mirror effect.
but this was done for mc donalts: http://www.frederiksamuel.com/blog/images/mcdonalds_night.jpg
But i like this job too!!! very good.
The Mac one is great but I still like this BMW one very much. Thanks for the link Ramezani.
i agree. i like this one to. but i think the normal people wouldn´t get the message.
to me it seems, that the creatives had this idea with the mirror effect and than they tried to find a message for this effect.
clever
clever
I like it but whats so lateral about this? Have people forgot what good innovation is? this just is... a reflection. thoughts anyone?
Guest. you are right. but the daily businness is not a fairy story with innovations. when you have to use this billboard, you have to create the maximum.
This is great! love it
How about EXCEED CHECKBOOK. Would work without rotation. Or BOOBIE DOOBIE. :p
In all seriousness, I don't like the rotation. I would have preferred just the word EXCEED. Though this doesn't really coincide with their current branding/campaign, The Story of Joy (could be different in Germany?).
It's kind of cool.
Love it, very smart.
clever, nice ;)
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great work. congrats guys!
they showed me a picture & i laughed
dignity has never been photographed
love the copy that puts everything together and making it happen....
great
good idea. but please cut that "the client asked us ...".
Clever thinking, great use of the space... brilliant...
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I really like this. Just wondering if most people catch the branding on the last panel during peak traffic periods, ie. people walking in front of it and obscuring it.
i know how you "thought" solving the "M" letter problem.
http://lh4.ggpht.com/_9F9_RUESS2E/SuhvVI9HT4I/AAAAAAAABdw/5zu9zNdjmTg/...
nothing new guys.
Clever indeed~
That's perfect for copy & art!
doesn't work. Nobody looks at it. It's hard to "read" the whole thing.
Arrival means "stop me". They just pass by.
badly presented - I couldn't see the "I" in maxImum since there are people in front of it. Otherwise an ingenious idea
Yeah I really agree
Hope the cleaners do their job! :)
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very clever.. smart work.
Just ran into this ad - cool idea!
you can realize this ad.. but you don't deserve any awards for this as McDonalds Australia has done it first!