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BMW: Joy interactive 3D building projection

Your rating: None Average: 7.3 (67 votes)

Advertising Agency: Publicis, Singapore

32 Comments

Guest's picture

not new, but nice!

Guest's picture
10

Very very cool!

nifty1's picture 50 pencils

where is the interaction?

when was this done?
i doubt that it was the first.

looks good though.

alexander_bickov's picture 3323 pencils

Nice

pez's picture 1664 pencils

good work, but i don't know where is the interaction...

raven's picture 194 pencils

did the people have a role to play except for watching and admiring?

Dzsoi's picture 4985 pencils
8

Yep, how is it interactive? How is it 3D? From this video it looks like a usual plain 2D projection on 2D walls. But a very spectacular one, nice!

Guest's picture

Very nice, great work.

TommyO's picture 1878 pencils

For me, the interactive part would be to turn around and go away.

AssassinX's picture 1347 pencils
8

Many many years ago Cunning London projected a girl's picture onto the House of Parliament's facade for FHM, but the pic was static.
Then I can remember once a sport brand or something hired many people to drive vans around the city and meanwhile projected moving figures on the buildings they passed by.

Maybe this BMW ad is not very original but I still think it's great.

stadmed's picture 23 pencils

A commercial which definitely arouses interest and keeps one engaged, but not interactive. Great mutimedia work.

shack

Guest's picture
1

Sorry no interavtion at all. No idea, just some CI effects.

Reality Check's picture 1725 pencils
6

Demands to be seen, if only for its technique.

binunk's picture 211 pencils

interesting

Guest's picture

Argentina will win the world cup. We have the best team. The best history and landscapes

Guest's picture

Nothing here is interactive.. still cool but not that cool.

Guest's picture

NOTABLE !

desailly's picture 472 pencils

It's quite pretty.

The sentiments are crushingly banal, though. Work only if it brings you Joy? Joy is Success?

I wonder if the copywriter's distantly related to Joseph Goebbels...

dollypoppin's picture 1421 pencils

Entertaining.

---------
"Nihil sub sole novum"

art.vs.commerce's picture 568 pencils
6

was worth the look

raavigeorgian's picture 2450 pencils

amazing....absolutely

cezara's picture 10 pencils

it has been done before.
like someone said before... "cool, but not that cool."

elmex's picture 12 pencils

not bad

tamils's picture 202 pencils
6

appreciable ,..

rozgardiasz's picture 5 pencils
3

There were a lot of better projects similar to that before. And also, where is the interaction? Nice that companies tries to be original, but it's not enough for me...

meraj's picture 216 pencils
5

its ok ...interesting

lalith.rajeev's picture 116 pencils

amazing

Guest's picture

amazing

Guest's picture
7

I love all this stuff. Here's another, its no advert, but its very good!

www.youtube.com/watch?v=I8-kqovVjss

Guest's picture

WOW! i would love to watch this live! spectacular work!

Guest's picture

This 3D projection is considered to be most innovative in the field.

Mizz Chocha's picture 4 pencils

BMW tries to be the first in SG to do 3D Projection but it could have been better. Go look up on YouTube for 3D projection...Samsung's was great! But still worth a try for BMW SG.

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