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BMW: Joy interactive 3D building projection

Advertising Agency: Publicis, Singapore

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32 comments

Guest's picture
Guest

not new, but nice!

Guest's picture
Guest

Very very cool!

nifty1's picture
nifty1
50 pencils

where is the interaction?

when was this done?
i doubt that it was the first.

looks good though.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

pez's picture
pez
1718 pencils

good work, but i don't know where is the interaction...

raven's picture
raven
204 pencils

did the people have a role to play except for watching and admiring?

Dzsoi's picture
Dzsoi
5268 pencils

Yep, how is it interactive? How is it 3D? From this video it looks like a usual plain 2D projection on 2D walls. But a very spectacular one, nice!

Guest's picture
Guest

Very nice, great work.

TommyO's picture
TommyO
1866 pencils

For me, the interactive part would be to turn around and go away.

AssassinX's picture
AssassinX
1329 pencils

Many many years ago Cunning London projected a girl's picture onto the House of Parliament's facade for FHM, but the pic was static.
Then I can remember once a sport brand or something hired many people to drive vans around the city and meanwhile projected moving figures on the buildings they passed by.

Maybe this BMW ad is not very original but I still think it's great.

stadmed's picture
stadmed
23 pencils

A commercial which definitely arouses interest and keeps one engaged, but not interactive. Great mutimedia work.

shack

Guest's picture
Guest

Sorry no interavtion at all. No idea, just some CI effects.

Reality Check's picture
Reality Check
1793 pencils

Demands to be seen, if only for its technique.

binunk's picture
binunk
216 pencils

interesting

Guest's picture
Guest

Argentina will win the world cup. We have the best team. The best history and landscapes

Guest's picture
Guest

Nothing here is interactive.. still cool but not that cool.

Guest's picture
Guest

NOTABLE !

desailly's picture
desailly
470 pencils

It's quite pretty.

The sentiments are crushingly banal, though. Work only if it brings you Joy? Joy is Success?

I wonder if the copywriter's distantly related to Joseph Goebbels...

dollypoppin's picture
dollypoppin
1423 pencils

Entertaining.

---------
"Nihil sub sole novum"

art.vs.commerce's picture
art.vs.commerce
566 pencils

was worth the look

raavigeorgian's picture
raavigeorgian
2444 pencils

amazing....absolutely

cezara's picture
cezara
10 pencils

it has been done before.
like someone said before... "cool, but not that cool."

elmex's picture
elmex
12 pencils

not bad

tamils's picture
tamils
202 pencils

appreciable ,..

rozgardiasz's picture
rozgardiasz
5 pencils

There were a lot of better projects similar to that before. And also, where is the interaction? Nice that companies tries to be original, but it's not enough for me...

meraj's picture
meraj
216 pencils

its ok ...interesting

lalith.rajeev's picture
lalith.rajeev
116 pencils

amazing

Guest's picture
Guest

amazing

Guest's picture
Guest

I love all this stuff. Here's another, its no advert, but its very good!

www.youtube.com/watch?v=I8-kqovVjss

Guest's picture
Guest

WOW! i would love to watch this live! spectacular work!

Guest's picture
Guest

This 3D projection is considered to be most innovative in the field.

Mizz Chocha's picture
Mizz Chocha
4 pencils

BMW tries to be the first in SG to do 3D Projection but it could have been better. Go look up on YouTube for 3D projection...Samsung's was great! But still worth a try for BMW SG.

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