BMW: Art Cars

In the 1970s and 80s BMW invited some of the worlds best artists to use Le Mans BMWs as their canvases. The result became the BMW Art Car exhibition. To promote it when it came to Auckland, we commissioned local artists to take existing BMW billboards and turn them into art. Here is the making of video.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Art Directors: Kimberley Ragan
Copywriters: Kimberley Ragan
Account Director: Scott Coldham
Agency Producers: Paul Courtney, Rowena Caesar
Design: Phila Lagaluga
Artists: Ben Fisher, Kate Mitchell, Elliot Stewart, Askew One
Published: July 2007

6 comments

gienel's picture
gienel
339 pencils

pimp my car

new age advertiser's picture
new age advertiser

FULL POWERR! i loved this, n m sure the on-lookers must hav been amazed too. dont miss this video!! its fun :P

Raf's picture
Raf

This is like the Adicolors Campaign, but less spontaneous.

Anyway, it makes no sense, i don t think the target of BMW will identify with this.
unless BMW is trying to catch street artists customers?

can/you/fathom's picture
can/you/fathom

And then there was? Off brief, weak consumer insight, awful. That's just my opinion, too far off from traditional BMW thinking.

Guest's picture
Guest

If you've ever seen the Art Cars exhibition you'd see that it isn't traditional BMW either, so these billboards reflect what you'd get at the exhibition. Art on Cars. Don't read into it too much.

Guest's picture
Guest

I was just wondering when did artist start following the rules instead of breaking them. THis reminds me giving kids coloring books and telling them to stay in the lines. I hate that!

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