Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
We want your brains!Check out the AotW-R Creative Competition
Deadline extended till Dec 15!
Subscribe
bmvit Ministry of Traffic: Attention
Two consecutive pages.
Advertising Agency: TBWA, Vienna, Austria
Via: kuteev
Comments
Harsh but true, the family seems a bit fake though, and the car could be a bit better.
Darren Alawi
Creative web & brand design
http://www.darrenalawi.com/blog
To be myself
So impactfull in a film. So weak in a press ad...
I liked it.
The hole in the windshield should be a bit bigger no?
i think it was the head that got out the windshield and the body was left at the backseat . . . yuck!
Thats a really good point, I am ashamed I didn't spot that, its big enough for a mouse or something.
It looks a bit comic for me,
and achieves the wrong emotional reaction.
Yeah I agree it seems a little bit fake; the hole is too small and how come there is no blood? Not that I like blood but in this case I guess there should be some...
--------------------------------------------
http://lalbumnpo.wordpress.com the very best of non profit campaigns
The idea, good. The use of media, good. The art direction can be better. As some have said, the acting/posing is terrible, too fake, as well as the car; it should have more damage.
cool idea, just looks a little over the top. they almost make me want to laugh because they are executed so comically. and the yellow font and exclamation point add to the slapstick.
the little girl should have been sitting back with headphones on texting on her phone like most kids would while driving with their parents.
and that hole is way too small.
So nothing really happened to the car except for the broken window? Hey wait, something is missing... Oh oh!
Not even the rearview mirror moved! :S
it seems pretty fake to me. Should pay more attention to some details.
Added to the size of the hole, the fathers should have been more hurted...
Works instantly, in any language.
== Bring back fags, lard and the biff.
If you have a problem child and you can't put her up for adoption, take her for a nice long drive in the country side.
http://www.navinharish.org
there is the rearview mirror that doesn't move or even the small hole. but still, this idea works instantly! bravo!
* it's not how good you are. it's how good you want it to be *
tell me something i don't know. i can see this as a light or reminder on the dash. but as an ad? i don't think so.
good riddance
ideas....30 minutes nahi toh free.
booooo, its so direct and bored, and the photo, its really bad
··o.s.h.e··
kinda weak line, it should have been something like "seatbelts keep families together"
Post new comment