14 comments

Kroete's picture
11 pencils
KroeteWednesday, July 29, 2009 - 05:04

Good idea. I think I have read something about it on Horizont Online and saw that video thing on Youtube. Funny!

tirthomitro's picture
2278 pencils
tirthomitroWednesday, July 29, 2009 - 09:22

great idea indeed!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
GuestWednesday, July 29, 2009 - 10:49

Ikea did the same thing for one of their campaigns - put free furniture on the side of the road and had a sign that said 'free'..

slowrider's picture
649 pencils
slowriderWednesday, July 29, 2009 - 13:39

c`mon guys - s&j or jvm did this idea first for "rene lezard?" - with jackets on coat-hangers on a billboard (couple of years ago)

one should not take life so seriously - as one will not come out of it alive.

Wordnerd's picture
6714 pencils
WordnerdWednesday, July 29, 2009 - 15:04

yep. completely with filming and viral

bubblestheclownfish's picture
597 pencils
bubblestheclownfishWednesday, July 29, 2009 - 15:13

I refuse to believe that _unprompted_, people are going to just take items off the board. Especially since the message was the first to go. Unless there's somebody standing by with or without a sign saying "Please take items off this thing", - or worse - unless those people were planted there to do it, it's not gonna happen. I'm not gonna cry "fake", but I'll just say that I'm highly skeptical. I love the lingerie bag ideas Glow did for this client, but this one doesn't make much sense. That's a lot of work for a one hour window, and for a "viral" campaign that, without seeing it, seems like a boring idea.

Roshan Quintus's picture
652 pencils
Roshan QuintusWednesday, July 29, 2009 - 23:48

agree. this is scam plus plus and a waste. no aesthetic value at all.

bite me

reisriese's picture
2 pencils
reisrieseThursday, July 30, 2009 - 04:35

waste? it is handmade and not a mass production. and it fits the topic: sale.
very easy to say "xy has done it before"

i like it and i saw the poster myself...

slowrider's picture
649 pencils
slowriderFriday, July 31, 2009 - 04:03

"very easy to say "xy has done it before""

its a fact - have a look in your adc-annual-books - johannes knows that billboard very well

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
GuestFriday, July 31, 2009 - 10:04

even if something similar might have been made earlier, I'm sure that for many people (potential customers, passersby etc) out there it still seems to be a funny idea. And that's what advertising is about eventually.
And BTW those "yellow panties" at the end of the Youtube video doesn't seem fake to me!:D

Guest's picture
GuestFriday, July 31, 2009 - 13:41

to copy a funny idea is not fun

Guest's picture
GuestFriday, July 31, 2009 - 13:42

and that`s what advertising is NOT about

Guest's picture
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Guest's picture
GuestFriday, August 7, 2009 - 08:59

I totally agree with the last writer.