Blush: Lingerie to go

Everything must go!

Advertising Agency: Glow, Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Carmen Gebhardt
Illustrator: Denise Kopf
Organisation: Zsofia Kerekes, Yannick Labbe
Released: July 2009


Kroete's picture
11 pencils

Good idea. I think I have read something about it on Horizont Online and saw that video thing on Youtube. Funny!

tirthomitro's picture
2764 pencils

great idea indeed!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Ikea did the same thing for one of their campaigns - put free furniture on the side of the road and had a sign that said 'free'..

slowrider's picture
648 pencils

c`mon guys - s&j or jvm did this idea first for "rene lezard?" - with jackets on coat-hangers on a billboard (couple of years ago)

one should not take life so seriously - as one will not come out of it alive.

Wordnerd's picture
6660 pencils

yep. completely with filming and viral

bubblestheclownfish's picture
618 pencils

I refuse to believe that _unprompted_, people are going to just take items off the board. Especially since the message was the first to go. Unless there's somebody standing by with or without a sign saying "Please take items off this thing", - or worse - unless those people were planted there to do it, it's not gonna happen. I'm not gonna cry "fake", but I'll just say that I'm highly skeptical. I love the lingerie bag ideas Glow did for this client, but this one doesn't make much sense. That's a lot of work for a one hour window, and for a "viral" campaign that, without seeing it, seems like a boring idea.

Roshan Quintus's picture
Roshan Quintus
669 pencils

agree. this is scam plus plus and a waste. no aesthetic value at all.

bite me

reisriese's picture
2 pencils

waste? it is handmade and not a mass production. and it fits the topic: sale.
very easy to say "xy has done it before"

i like it and i saw the poster myself...

slowrider's picture
648 pencils

"very easy to say "xy has done it before""

its a fact - have a look in your adc-annual-books - johannes knows that billboard very well

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

even if something similar might have been made earlier, I'm sure that for many people (potential customers, passersby etc) out there it still seems to be a funny idea. And that's what advertising is about eventually.
And BTW those "yellow panties" at the end of the Youtube video doesn't seem fake to me!:D

Guest's picture

to copy a funny idea is not fun

Guest's picture

and that`s what advertising is NOT about

Guest's picture


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Guest's picture

I totally agree with the last writer.

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