shedwa's picture
16 pencils

I don't see how the little flap illustrates the line. And how long do you think it took before someone just ripped that guy right off?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

As soon as it went up. (or at least that's what I'd do. i'm sorry but it's just asking to be messed with...)

soulbearer's picture
212 pencils

If they were inteligent they would have made this in a sort of paper that can't be ripped off. Not laminated. It's a rubber-papper that...just...can't...be ripped off.....wonders of the graphic production!

Disco Munky's picture
Disco Munky
3900 pencils

So rubber is a sort of paper?

wonders of graphic production indeed.

Ad looks cool but not sure it would immediately communicate the idea...I've changed my mind, it rocks.

"I don't know Butchie instead"

Doin' it for the points

Blahg's picture
616 pencils

Not a huge impact for me. Might have made a good billboard though.

postman's picture
951 pencils

Would work best as a letter, I think. Because here nobody would try anything but rip him off.

TopJeff's picture
479 pencils

I love the die cut. That's just great creativity! I do see what people are talking about the copy not being that strong though.


TopCreatives, the premier online community for creative pros.

RobMc's picture
243 pencils

hahaaha i saw this art show with all these cut outs like this. This is the most basic that the artist made. I was wondering how long it would take for somebody in advertising to steal that idea.

Another People's picture
Another People
107 pencils

not steal! Is borrow!

Filipe's picture
315 pencils
addyhoch10's picture
2592 pencils

i love it. have to agree with the comments above though.

Rog's picture
6092 pencils

Says 'save' alright.
The 'blood' bit doesn't come through enough for me.

>>>> That's not an ad. THIS is an ad.

Frank Zhao's picture
Frank Zhao
56 pencils

good trying anyway

atulspande's picture
182 pencils

hi, rog

if u ask 100 people what red colour represents, i am comfident they will come out with the answer blood.
i think it's enough to answer ur question.

i like the idea and execution too !!!

good done

Rog's picture
6092 pencils

Cheers, atul

This is an ad from China, so let's ask 100 chinese people what the colour red represents.
It is not quite so simple, is it?

>>>> That's not an ad. THIS is an ad.

Carlos el rojo's picture
Carlos el rojo
24 pencils
broughcut's picture
20 pencils

what's the story here, is there a connection to the agency in China or was this artwork stolen?

fresh angle on 'rip off the little guy', at least.

Carlos el rojo's picture
Carlos el rojo
24 pencils

I think it´s the agency´s "inspiration"

Disco Munky's picture
Disco Munky
3900 pencils

That's flat out stealing.

Not cool dudes.

Changing the colour and adding a line doesn't make it yours.....unless you're America. ha ha Hi-5! c'mon who's with me?.no one? ya bunch 'a' republicans.

"I don't know Butchie instead"

Doin' it for the points

henriquepinheiro's picture
14 pencils

Peter Callesen website:

Vetinari's picture
110 pencils

perhaps catchy is asking too much, but PLEASE fix the tagline so at the very least it's proper english.

A. J. SMITH's picture
2834 pencils

Sad truth is, the first chav to walk past (50/50 chance its the first person) would rip this off here, then the ad would be irrelevant.

Nice thinking though.

Rules?! What rules?

db's picture
44 pencils

------------------------i'm separation line-----------

itch's picture
806 pencils

great idea for the cut-out! nice try!

* it's not how good you are. it's how good you want it to be *

neurotica's picture
19 pencils

nice try..poor execution

Bauducco's picture
297 pencils

I think they could came up with a better line.

And the little cut-out is so ripped off...

picktokyo's picture
1404 pencils

yes. Bad line.

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