Blood donation: Falling cut-out
Saving one's life now, save your own later.
Advertising Agency: McCann Erickson, Shanghai, China
Creative Director: Kevin Lee
Art Director: Jeremy Guo
Copywriter: Ben Chen
Photographer: Yang Shi
Published: Feb 2007
27 comments
I don't see how the little flap illustrates the line. And how long do you think it took before someone just ripped that guy right off?
As soon as it went up. (or at least that's what I'd do. i'm sorry but it's just asking to be messed with...)
If they were inteligent they would have made this in a sort of paper that can't be ripped off. Not laminated. It's a rubber-papper that...just...can't...be ripped off.....wonders of the graphic production!
So rubber is a sort of paper?
wonders of graphic production indeed.
Ad looks cool but not sure it would immediately communicate the idea...I've changed my mind, it rocks.
"I don't know Butchie instead"
Doin' it for the points
Not a huge impact for me. Might have made a good billboard though.
Would work best as a letter, I think. Because here nobody would try anything but rip him off.
I love the die cut. That's just great creativity! I do see what people are talking about the copy not being that strong though.
Jeff
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TopCreatives, the premier online community for creative pros.
hahaaha i saw this art show with all these cut outs like this. This is the most basic that the artist made. I was wondering how long it would take for somebody in advertising to steal that idea.
not steal! Is borrow!
I love Peter Callesen !
http://www.petercallesen.com/index/index2.html
i love it. have to agree with the comments above though.
Says 'save' alright.
The 'blood' bit doesn't come through enough for me.
>>>> That's not an ad. THIS is an ad.
good trying anyway
hi, rog
if u ask 100 people what red colour represents, i am comfident they will come out with the answer blood.
i think it's enough to answer ur question.
i like the idea and execution too !!!
good done
Cheers, atul
This is an ad from China, so let's ask 100 chinese people what the colour red represents.
It is not quite so simple, is it?
>>>> That's not an ad. THIS is an ad.
Another déjà vu: http://www.adesgana.com/blog/?p=331
what's the story here, is there a connection to the agency in China or was this artwork stolen?
fresh angle on 'rip off the little guy', at least.
I think it´s the agency´s "inspiration"
That's flat out stealing.
Not cool dudes.
Changing the colour and adding a line doesn't make it yours.....unless you're America. ha ha Hi-5! c'mon who's with me?.no one? ya bunch 'a' republicans.
"I don't know Butchie instead"
Doin' it for the points
Peter Callesen website:
http://www.petercallesen.com/
perhaps catchy is asking too much, but PLEASE fix the tagline so at the very least it's proper english.
Sad truth is, the first chav to walk past (50/50 chance its the first person) would rip this off here, then the ad would be irrelevant.
Nice thinking though.
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Rules?! What rules?
www.aaasmith.blogspot.com
沒你們說的那么嚴重，覺得挺不錯的創意，需要大家去實現。
------------------------i'm separation line-----------
great idea for the cut-out! nice try!
* it's not how good you are. it's how good you want it to be *
nice try..poor execution
I think they could came up with a better line.
And the little cut-out is so ripped off...
yes. Bad line.