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Blistex: Rough car park ticket
Rough lips? Blistex helps.
Advertising Agency: cayenne, Germany
Creative Directors: Marco Obermann, Andreas Ruthmann
Art Director: Roman Lukowski
Copywriter: Sönke Brehm
Production: Frank Schulze
Released: December 2007
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Comments
Was there an actual study of the demographic that showed that such a majority of people put these tickets in their mouth, leading to this concept? Or did someone come up with this idea and write the brief to justify it.
This goes to prove my theory that Germans do have oral fixations. (They also love David Hasselhoff.)
Well if they asked me I'd have said I did it, so I like it!
Good insight. I put mine in the mouth.
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http://alvinpck.deviantart.com/gallery/
So do I.
However, if it felt like sandpaper I probably wouldn't.
Good point.
It might come in handy. ;)
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http://alvinpck.deviantart.com/gallery/
Stupid. A stranger hands you something, you stick it straight in your mouth. You don't know if it's been on the ground or up his arse. That's disgusting. I've never done this, never would, and have never heard of or seen anyone ever do it before. Doesn't sound like much of an insight to me.
its a machine the one that hands it to you...
and don t you put a big mac in your mouth? Do you think it´s clean?
Yeah agree I just put it on the seat next to me...
The people who put it in their mouth must be thumb suckers!
But it is a fact that a lot of people do stick it in the mouth, whether you have noticed it or not. And for those people, it works. And for the rest, its just another ad on the ticket. Well... not so bad.
ShanGhai!
something fishy going on here. the release date of the ad is december 2008.
we 7 months to go!
just another award chaser.
it's 2007