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Blake's Lotaburger: Skinny Mirror

Blake's Lotaburger: Skinny Mirror
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Agency: McKee Wallwork, Cleveland, USA
Creative Director: Bart Cleveland
Art Director: Bart Cleveland
Via: ihaveanidea

Comments

creative420's picture 268 pencils

he he.. the first thing I read was the Copy Error "Agnecy" - McKee Wallwork, Cleveland, USA.

About the Ad..

Well you had an Idea about promoting a local Weight reducing clinic or something and you put that up for some other client.

This can counter your brand completely. You are actually helping people to come to the conclusion "Oh My God... this is what I can look like if I stop eating these damn burgers. lemme grab a Salad rather."

ivan's picture

Tx, fixed it.

ivanlim's picture 262 pencils

would the line:
"Starving?"
... work better?

Just a thought

creative420's picture 268 pencils

No that wouldn't work either.. the medium is completely going against the idea of being hungry... a person will stay hungry to look that good.. I did work brilliantly for some health clinic.. Grr.. wish I had a link to that creative.

joelapompe's picture 1052 pencils

it was used that way in France some years ago.

worked better in my opinion...
cheers

Joe

roman-schwienbacher.com's picture 1027 pencils

i am 1/1 with creative 420.
for weight watchers yes.
for burgers no.
and the decatlon version worked, because it makes you fill bad.
and willing to do something against it.
but nice try

pratz's picture 45 pencils

So what if you are already skinny?

creative420's picture 268 pencils

he he.. that would surely make them look bad.. but tell me one thing.. what does a burger gives you?? Lots of calories.. fat.. and stuff. And people don't want any more of that. Why go for a medium that can pose a risk to your product?

Disco Munky's picture 3839 pencils

I just think that when the devil is finally crowned king of the world it will be because of advertising like this.

3/10

It's an iteresting way to engage the audience but like creative420 said "Why go for a medium that can pose a risk to your product?".

Doin' it for the points

kre8's picture 993 pencils

i think this is really cool.
was even better when it was done 12 years ago.

ming the merciless's picture 190 pencils

If your CD doesn't know this has already been done, move agency to a good agency.

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