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Blafjoll ski resort: Snow
Advertising Agency: Ó!, Reykjavik, Iceland
Creative Director: Thoromar Jonsson
Art Director: Einar Gylfason
Copywriter: Gretar Thorisson
Released: April 2006
Comments
What is the fake ice made of? Can't be stereo foam right?
No, it is real snow. Taken from the mountain "Bláfjöll" where people living in Reykjavik, Iceland go skiing.
then how lng would it take it to melt, guess in few hours! then they are gonna replace it??
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Everartz
the temperature in the proximity of the ressort is quite low so I think it takes at least 20 something hours to melt down. so enough time to replace it...
Nope, it lasted for one week I think! The average temperature in Iceland is 30-33F
i think it isnt snow.
Just something looking like snow!
WTH
Snow or whatever, this is nice.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
great idea. but i don't think it matter whether it's real snow or foam to get the message across.
this looks like the nasty snow at a ski resort after the plow pushes it to the side. someone with a shaved ice machine handing out snowballs would be closer to the fun type of snow.
is it salt ;)
good idea
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