Bike Month: Ambient
Advertising Agency: Grey Vancouver, Canada
Creative Director: Alan Russell
Art Director: David Wong
Copywriter: Alan Russell
Photographer: Anthony Redpath
Digital Artist: Laara Cerman
Published: June 2010
12 Comments
Putting a sticker over the mirror only creates less visability, so makes it less safe for cyclists...
The bubble wrapped guy is kinda funny, but it would have had more impact if they went way over the top with the bubble wrap (think Micheline Man).
The Decal is totally lame.
It's all totally lame.
did it so many times...
both double wrapped ...and even the mirror in car
If done provide link please
it's done before, but works :)
nice
Yeah this ad may work, but I think the idea of putting a sticker onto a car's side mirror is totally a cliche, cos this idea has been used for more than twenty years...
I quite like the 2nd idea.
Sticker is annoying, lame & old. -10/10.
It's true. It's was done a few years ago. I should know, I did it.
http://adsoftheworld.com/media/ambient/sweet_petes_bike_shop_bike_safe...
Brahm
brahmstein.com
P.S. Alan, I'm glad reviewing my work when I was over there inspired you!
I like your version better, as the child is much closer, danger is more obvious. Still stickers are frustrating and car owners usually remove them before they get into the car, so the "simulation effect" just won't happen.
The stickers, correct me if I'm wrong, aren't supposed to be there for months! The idea is all about an initial and immediate reaction, that jump start!