Big Smoke

Death from car accidents: 370
Death from smoking-related causes: 6,027
Quit now before it kills you.

A car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents.

Advertising Agency: Smak, Vancouver

January, 2006