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Big Smoke

Published/Aired: 
January 2006
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Description: 

A car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents.

Death from car accidents: 370
Death from smoking-related causes: 6,027
Quit now before it kills you.

Advertising Agency: Smak, Vancouver

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