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Description
17m high, 18 ton steel structure in front of the HQ in London. A year long installation, with four different artists/designers invited to customize the structure. First up, we worked with acclaimed fashion photographer, Nick Knight – whose interpretation, ‘Heart’, symbolizes Channel 4 at heart of a multicultural Britain. Using lenticular lenses, we’ve created the impression the structure gently breathes as you move through and around it.
Concept jointly developed with Rufus Radcliffe, Channel 4 Head of Marketing
This NSFW professional campaign titled 'Big 4' was published on October 01, 2007. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 16 years ago.
Credits
Advertising Agency: Freestate, London, UK
ACreative Directors: Adam Scott, Nick Knight