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Big 4

Published/Aired: 
October 2007

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Description: 

17m high, 18 ton steel structure in front of the HQ in London. A year long installation, with four different artists/designers invited to customize the structure. First up, we worked with acclaimed fashion photographer, Nick Knight – whose interpretation, ‘Heart’, symbolizes Channel 4 at heart of a multicultural Britain. Using lenticular lenses, we’ve created the impression the structure gently breathes as you move through and around it.

Concept jointly developed with Rufus Radcliffe, Channel 4 Head of Marketing

Advertising Agency: Freestate, London, UK
ACreative Directors: Adam Scott, Nick Knight

Comments (5)

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Highest Rated

Kaifa's picture
Kaifa
Activity Score 136

Every account's fantasy: giant logo.
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"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

Gorilla Lover's picture
Gorilla Lover
Activity Score 84

yes, but how can we make the logo BIGGER?

ivan's picture
ivan

Haha! I'm sure client was happy with this size. :)

Chris's picture
Chris
Activity Score 1985

you cant handle the logo!

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

lollll.

Kaifa's picture
Kaifa
Activity Score 136

Every account's fantasy: giant logo.
---------------------------------------

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

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