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Comments (6)

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Highest Rated

Anima's picture
Anima
Activity Score 59

It doesn't work. There's no connection to the goal of the campaign.

A public interest ad has three objectives, in this order.

1. Get the attention of the target.
2. Get the target to think about the subject presented.
3. Get the target to act.

This ad doesn't accomplish anything past the first step. The average person on the street wouldn't get what this has to do with AIDS protection.

rocketman's picture
rocketman
Activity Score 385

it seems expensive and uneffective.
did something get lost in translation?

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

Blech. It asks the question, but gives no indication as to why the question is being asked, or who is asking it!

I wish I could actually SEE more ambient campaigns in my everyday life. Tired of seeing them in these visualizations.

http://www.charlieprattdesign.com

bara bara baez's picture
bara bara baez
Activity Score 148

I wish them luck but butter them fish isn't worth them planners weren't it?

teenie's picture
teenie
Activity Score 1894

Is this ad for condoms or bike helmets?

adrianapr's picture
adrianapr
Activity Score 1238

so predictable... plus the eternal question "and you, (fill in the blanks)"?
Sorry guys, it's very weak.

Anima's picture
Anima
Activity Score 59

It doesn't work. There's no connection to the goal of the campaign.

A public interest ad has three objectives, in this order.

1. Get the attention of the target.
2. Get the target to think about the subject presented.
3. Get the target to act.

This ad doesn't accomplish anything past the first step. The average person on the street wouldn't get what this has to do with AIDS protection.

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