Bergère de France: The knitted coupon

The better you knit, the more you save.

To create business, to stimulate creativity and help customers beat the crisis, BEING France and Bergère de France, the leading French spinner, created the first ever customer-generated wool coupon. Customers were invited to pick one of 4 coupon designs (-5%, -10%, -15% and -20%) from a brochure, use their cast-off yarn to knit the coupon according to their level of expertise, and bring it back to their Bergère de France boutique to get the discount on their next purchase.

Advertising Agency: BEING, France
Chief Creative Officer: Alasdhair Macgregor Hastie
Creative Director: Thierry Buriez
Art Director: Nicolas Comastri
Copywriter: Jérémy Jamet
Published: April 2013