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The knitted coupon

Agency: 
Published/Aired: 
April 2013
5139
Description: 

To create business, to stimulate creativity and help customers beat the crisis, BEING France and Bergère de France, the leading French spinner, created the first ever customer-generated wool coupon. Customers were invited to pick one of 4 coupon designs (-5%, -10%, -15% and -20%) from a brochure, use their cast-off yarn to knit the coupon according to their level of expertise, and bring it back to their Bergère de France boutique to get the discount on their next purchase.

Ambient advertisment created by BEING, France for Bergère de France, within the category: Retail Services.

The better you knit, the more you save.

Advertising Agency: BEING, France
Chief Creative Officer: Alasdhair Macgregor Hastie
Creative Director: Thierry Buriez
Art Director: Nicolas Comastri
Copywriter: Jérémy Jamet

Comments (5)

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Highest Rated

Peter Frank's picture
Peter Frank
Activity Score 532

Very very nice

BangBangBang's picture
BangBangBang
Activity Score 5

Simply brilliant.

The Cruiser's picture
The Cruiser
Activity Score 8

nice

kleenex's picture
kleenex
Activity Score 48087

loved it.... Although I wanted to do a 100% coupon...

kleenex's picture
kleenex
Activity Score 48087

loved it.... Although I wanted to do a 100% coupon...

Peter Frank's picture
Peter Frank
Activity Score 532

Very very nice

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