Bergenbier: Bed sheets

Bergenbier: Bed sheets

Advertising Agency: Leo Burnett & Target, Bucharest, Romania
Creative Director: Carmen Tiderle
Art Director: Alex Icodin,
Copywriters: Costin Radu, Irina Burlan
Published: February 2007

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Comments

Escape your evil wife!

You got me! i like it.

I thought this was so you can make a quick escape if the husband or boyfriend comes home unexpectedly while you are "in the act", so to speak.
Kind of cute, tongue in cheek.

tongue in cheek?

LOL!!

without the explanation, this makes no sense whatsoever. F

Unfortunately an identical billboard was done by DDB New Zealand a few years back advertising the TV programme The Great Escape. They placed a blank white billboard under a window and had the knotted sheets hanging down over it. Very nice.

I have to say, it makes perfect sense, but for me, this is a crap idea.

It might work for lads on lads nights out, you know the ones, they brag about all the sex they always get but go home to a drunken wank marathon, they'd love this.

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It's only an ad.

truchasasaso