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The Vanishing

Agency: 
Published/Aired: 
January 2010
Description: 

On September 13, 2009, thousands of people took to the streets of Toronto for the Scotiabank AIDS Walk for Life. This video was shot that day, as it happened. No special effects. Just chalk.

How many steps will it take?

Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Hayes Steinberg, Chris Harrison, David Rosenberg
Art Director: Kevin Belanger
Copywriter: Matej Novak
Director: Woods+Low
Production House: OPC
Executive Producer: Harland Weiss
Agency Producer: Revital Grunberg
Editor: Marco Pazzano, Panic & Bob
Music: "VCR" by The xx (Licensed courtesy of XL Recordings Limited)
Audio House: Silent Joe
Post Production House: AXYZ

Comments (14)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

excellent

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~ Quite obviously, I have gathered no moss ! ~

swamijivanutsav's picture
swamijivanutsav
Activity Score 122

That was very touching ... sorry no words to express myself ... very well done. Lovely work. Cheers

morse's picture
morse
Activity Score 17364

I agree, great work!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

awesome

mgriff21's picture
mgriff21
Activity Score 592

Nicely done. A different take of the AIDS approach.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

strawberrrry's picture
strawberrrry
Activity Score 4

very cool! and telling a truth!

PhobiArt's picture
PhobiArt
Activity Score 87

Well, the thorough understanding and the local effect might've been questionable, but who xxxxxxx cares...the idea goes beyond perception, it is literally four-dimensional and the video done is so much worth the effort as a document of this. And it didn't cost a dime I guess:)

rebelscum's picture
rebelscum
Activity Score 2110

Excellent awards-submission piece.

Where does something like this air?

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

s1bs's picture
s1bs
Activity Score 397

v. nice

busyb's picture
busyb
Activity Score 117

nicely documented.

boom.

danybotravez's picture
danybotravez
Activity Score 3

brilliant resolution, I really like it !!!

everartz's picture
everartz
Activity Score 7609

worth the sharing, everyone should spread the word.. good work.. thumbs up

| Everartz |

copywrestler's picture
copywrestler
Activity Score 51

Amazing job. And for a bank in Canada none the less. Makes it even more impressive.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

very clever and powerful thought, well done.

rolling.stone's picture
rolling.stone
Activity Score 2741

excellent

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~ Quite obviously, I have gathered no moss ! ~

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